Brand Tone

Helpful and Informative, Community-Focused, Approachable and Friendly, Value-Oriented, Enthusiastic

Brand Values

• •Customer Satisfaction
• •Healthier Alternative
• •Quality Products
• •Accessibility and Convenience
• •Knowledge Sharing/Education
• •Community

Best Practices

• •Prioritize Helpfulness: Always aim to educate and assist. Frame copy around solving customer problems or answering their questions (e.g., \"Choosing your first kit?\", \"Understanding nicotine strengths?\"
• •Use Inclusive & Friendly Language: Employ welcoming words like \"we're here to help,\" \"join our community,\" \"vapour lovers.\" Avoid overly technical jargon where possible, or explain it clearly.
• •Foster a Sense of Community: Encourage interaction in social media posts. Use \"we\" and \"us\" to build a connection. Refer to customers as part of the \"I Love Vapour family\" or \"community.\"
• •Show Enthusiasm Authentically: Let the passion for vaping shine through in word choices (e.g., \"discover amazing new flavours,\" \"experience the perfect puff\"). The brand name itself is a good starting point.
• •Be Transparent and Responsible: While enthusiastic, ensure all product descriptions are accurate and compliant with regulations. Acknowledge the journey of switching from smoking and provide supportive content. Given the concerns around youth vaping, ensure marketing responsibly targets adult smokers/vapers.

Social Perception

Positive Customer Experiences, Trusted Retailer, Community Hub (local level)

Copy Examples

• •Headline (Website Banner/Social Media): Your Vaping Journey Starts Here. Explore top-quality kits, flavours, and friendly advice at I Love Vapour. Body: New to vaping or a seasoned cloud chaser? We've got everything you need, from beginner-friendly starter kits to the latest mods. Plus, our team is always here to help you find your perfect vape!
• •Headline (E-liquid Promotion): Taste the Passion! Discover Your New All-Day Vape with I Love Vapour's Premium E-Liquids. Body: We believe flavour is everything. That’s why we stock a huge range of the finest, naturally derived e-liquids alongside our own specially crafted house juices. What will be your new favourite?
• •Headline (Community Engagement Post - Facebook/Instagram): What's In Your Tank Today, Vapour Lovers? Share your current favourite e-liquid flavour in the comments below! 👇 Body: We love hearing from our community! Let's talk flavours. Are you into fruity, dessert, menthol, or classic tobacco? Inspire someone's next choice!
• •Headline (Blog Post Promotion): Confused by Coils? Demystifying Vaping Tech - Our Latest Blog Post is Live! Body: Vaping shouldn't be complicated. Our new blog breaks down everything you need to know about coils, helping you get the best performance from your device. Read it now on ilovevapour.com!
• •Headline (Service Highlight - Local Delivery): Love Vapour, Delivered! Get Your Vape Essentials with FREE Same-Day Local Delivery. Body: Running low? Don't stress! Order your favourite e-liquids and supplies online by 1 PM, and we'll get them to your doorstep the very same day (local orders over £20). Convenience you can count on.