Brand Tone

Authentic, Community-Focused, Supportive, Inclusive, Resilient, Slightly Edgy/Defiant, Knowledgeable, Passionate, Casual & Approachable

Brand Values

• •Community
• •Fun & Passion for Skateboarding
• •Authenticity & Respect
• •Resilience & Heritage
• •Inclusivity
• •Support

Best Practices

• •Embrace "Community First" Language: Always write as if you're talking to a fellow skater and friend. Use inclusive pronouns ("we," "our," "us") to foster a sense of belonging. Highlight local aspects and how the shop serves as a hub.
• •Stay Authentic & Passionate: Let genuine enthusiasm for skateboarding shine through. Share real stories, customer highlights, and the history of the shop. Avoid overly corporate or generic marketing speak.
• •Keep it Positive and Supportive: Focus on the joy and fun of skateboarding. Encourage beginners and celebrate the achievements of all skaters, regardless of skill level. Reinforce the idea that Banned is a welcoming space.
• •Use Relevant Skate Vernacular (Moderately): Incorporate common skateboarding terms naturally to connect with the audience, but avoid overdoing it to the point of alienating newcomers or sounding forced. Think "shred," "stoke," "ollie," etc.
• •Maintain a Consistent Voice Across Platforms: Whether it's a website update, an Instagram caption, or a TikTok video, the core tone (community-focused, authentic, supportive, knowledgeable, slightly edgy but welcoming) should be recognizable. Develop a simple style guide for anyone creating content.

Social Perception

Local Hub/Institution, Supportive of Youth/Community, Generally Positive (among local skaters), Lesser Known (broader market), Trustworthy

Copy Examples

• •Fresh drop! 🔥 The new [Brand Name] decks just rolled in. Whether you're a seasoned pro or just starting out, we've got the gear to keep you shredding. Swing by the shop – your local spot since '93. Let's find your next favorite setup! #BannedSkateshop #RedlandsSkateScene #SupportLocalSkate #SkateboardingIsFun
• •Ready to roll? Our BANNED Skateboard University is here to help you learn the ropes (and the ollies!). All ages, all skill levels – just bring the stoke. It's all about having fun and finding your flow. Sign up today! #BannedSkateSchool #LearnToSkate #RedlandsCommunity
• •Huge thanks to everyone who came out to our [Event Name]! Seeing the Redlands skate family together is what it's all about. Remember, Banned is more than a shop – it's a place to connect, skate, and share the passion. What should our next event be? Drop your ideas below! #Since93 #SkateCommunity #BannedFam
• •Another kid hooked up with a fresh setup thanks to the 'Adopt a Skater' program! 🛹 Huge shoutout to our awesome community for donating their old gear. Keeping the stoke alive for everyone, that's the Banned way. ❤️ #AdoptASkater #SkateForGood #BannedCares #Redlands
• •For over 30 years, Banned Skateshop has been more than just a place to buy gear; we're a cornerstone of the Redlands skate community. We believe skateboarding is for everyone – a source of fun, creativity, and connection. From our 'Adopt a Skater' program to our all-ages lessons, we're here to support every skater's journey. Come hang out, we're here to make friends. #BannedSince93 #SkateboardingCommunity #MoreThanAShop