Tono de Marca

Celebratory, Authentic, and Casual

Valores de Marca

• •Authenticity & Culture
• •Community & Social Connection
• •Convenience & Quality
• •Accessibility

Mejores Prácticas

• •Always Center on Celebration: Frame every message around the event or experience—the party, the game, the relaxing Sunday. The product is the catalyst for the good time, not just a drink.
• •Use 'Authentic But Easy' Language: Consistently pair words that convey tradition ('authentic,' 'restaurant-quality,' 'real') with words that promise convenience ('easy,' 'fast,' 'just add beer'). This reinforces your core value proposition.
• •Speak the Language of the Community: Incorporate casual, Spanglish, and culturally relevant phrases where appropriate (e.g., 'Salud!', 'Carne Asada,' 'La Jefa'). This builds a genuine connection with the target audience.
• •Amplify Customer Voices: Continuously leverage user-generated content and testimonials in marketing copy. Phrases like 'Take it from the fans' or quoting rave reviews builds social proof and reinforces authenticity.
• •Focus on the 'Why,' Not Just the 'What': Instead of just describing the flavor, describe the feeling it creates— 'tastes like being invited to the carne asada.' Connect the product to memories, community, and culture.

Percepción Social

The public perceives I Love Micheladas as a premium, authentic, and culturally significant brand. Customers see it as the gold standard for michelada mixes, frequently highlighting its superior and balanced flavor and expressing strong brand loyalty. The media and food critics position the brand as a leader in the craft cocktail mixer space, celebrating its role in elevating Mexican culinary culture in the U.S. Overall, the brand is viewed as a successful fusion of tradition and modern commerce—a family-run business that has scaled successfully while maintaining its integrity and cultural roots.

Ejemplos de Copy

• •Gameday just got a serious upgrade. Don't get stuck slicing limes while the game is on. Our mix brings the authentic cantina flavor straight to your tailgate. Just pour, mix with your favorite cerveza, and get back to the action. #ILoveMicheladas #GamedayReady #CarneAsadaVibes
• •Your Favorite Drink’s New Best Friend. Beer. Hard Seltzer. Sparkling Water. It doesn’t matter what you bring to the party, our mix makes it better. Authentic, easy, and undeniably delicious. Get LA’s favorite michelada mix delivered to your door.
• •Taste the Tradition. Skip the Prep. Born in the heart of L.A.'s most iconic Oaxacan restaurant, our mix is the real deal. All the flavor of a perfectly crafted michelada, with none of the work. It's time to get back to the party.
• •Ready for the weekend? Hey party people, don't show up empty-handed. A bottle of I Love Micheladas is your ticket to becoming the hero of the barbecue. Stock up now and spend your weekend sipping, not squeezing. P.S. We love seeing you celebrate—tag us @ilovemicheladas!
• •POV: You brought I Love Micheladas to the family gathering. Be the party legend. 😎 #Michelada #FamilyParty #MexicanTiktok #ILM