Brand Tone

Authentic, Passionate, Nurturing, Empowering, Natural, Pure, Community-focused, Ethical, Respectful, Culturally Rooted

Brand Values

• •Sustainability & Eco-consciousness
• •Nature & Purity
• •Indigenous Wisdom & Heritage
• •Holistic Wellbeing & Empowerment
• •Quality & Efficacy
• •Community & Collaboration
• •Authenticity & Transparency

Best Practices

• •Ensure messaging is welcoming and empowering to all skin types and individuals.
• •Highlight values consistently: Regularly reinforce commitments to sustainability, vegan ingredients, community support, and ethical practices in product descriptions, social media, and brand narratives.
• •Engage with empathy & warmth: In customer interactions, social media replies, and email communications, adopt a nurturing, supportive, and approachable tone, reflecting the 'love in a bottle' ethos.
• •Maintain authenticity in storytelling and brand messaging.
• •Showcase community impact and collaborations.

Social Perception

Āe Botanicals is perceived as a brand deeply rooted in New Zealand's natural heritage and Māori culture. The founder, Grace Falwasser, is seen as a passionate and authentic wahine Māori entrepreneur. There's a strong appreciation for the brand's commitment to sustainability, vegan formulations, and ethical practices. Customers and followers seem to connect with the story behind the brand – the 'love in a bottle' concept and the mission to heal and empower. The association with Suzanne Hall MNZM, a respected figure in natural skincare, adds credibility. The brand is viewed as a positive force for the Northland community.

Copy Examples

• •Feel the Aroha. #AeBotanicals #SustainableSkincare #NaturesHealing
• •Every bottle is a promise of purity, sustainability, and a connection to the wild beauty of New Zealand.
• •Experience the gentle strength of our plant-powered skincare, crafted to restore your skin’s balance and let your true self shine.
• •Green Beauty, Clean Beauty, Let Your Skin Glow Naturally.
• •Authenticity resonates.