Brand Tone

Conscious and Passionate, Artisanal and Appreciative of Craft, Feminine and Playful, Friendly and Community-Oriented, Honest and Transparent

Brand Values

• •Sustainability
• •Ethical Production
• •Quality and Longevity
• •Craftsmanship and Heritage
• •Customer Focus and Service
• •Transparency
• •Joy and Beauty

Best Practices

• •Embrace Storytelling: Share the "why" behind Lowie – Bronwyn's passion, the journey of a garment, the impact of ethical choices. This builds connection and reinforces values.
• •Use Warm, Inclusive, and Slightly Playful Language: Words like "lovely," "cherish," "joyful," "vibrant," "beautiful," "thoughtfully made" resonate with the established tone. Avoid overly formal or technical jargon.
• •Consistently Highlight Core Values: Weave in mentions of sustainability, ethical production, quality, and craftsmanship naturally within product descriptions, social posts, and all communications. Don't just state them; show them.
• •Maintain Transparency and Honesty: Be open about materials, manufacturing processes, and even challenges. This builds trust, a key component of their social perception.
• •Engage the Community: Ask questions, respond to comments thoughtfully, and feature user-generated content (with permission) to foster the friendly, community-oriented aspect of the brand. Address customers as part of the "Lowie family" or "Lowie community."

Social Perception

Highly Regarded for Ethics and Sustainability, Trusted for Quality, Seen as Unique and Stylish, Community-Focused, Positive Customer Service Experience

Copy Examples

• •Social Media Post (New Collection): Sun-drenched hues and joyful prints have arrived! ✨ Our new collection is lovingly crafted from the softest organic cotton, designed to make you smile and tread lightly on our beautiful planet. Discover pieces you'll cherish, season after season. #LowieLondon #SustainableStyle #EthicallyMadeWithLove
• •Product Description (Knitwear): Wrap yourself in the art of slow fashion. Our [Product Name] jumper is hand-knitted by our talented artisan partners, using time-honored techniques and the purest, responsibly sourced wool. A truly special piece, designed for warmth, comfort, and a touch of playful elegance. P.S. It comes with a lifetime of free repairs, because beautiful things are made to last.
• •Email Newsletter Subject: Bloom Beautifully & Sustainably: Your New Lowie Favourites Await! Body Snippet: Hello lovely, step into a world where style meets soul. At Lowie, we pour our hearts into creating vibrant, feminine pieces that not only look good but *do* good. From breezy organic cotton dresses to intricately detailed accessories, each item tells a story of ethical craftsmanship and our love for the planet. Find your next forever piece today.
• •Website Banner (Sustainability Focus): Wear The Change. Beautiful, ethical fashion designed in South London and made with kindness – for you, and for our world. Explore our story.
• •Instagram Story (Behind the Scenes): (Image/video of artisans or design process) Meet the incredible hands and hearts behind your Lowie treasures! We believe in transparency and celebrating the skilled makers who bring our conscious designs to life. Every stitch matters. ❤️ #LowieCommunity #EthicalFashionJourney #Craftsmanship