Brand Tone

Warm and Empathetic, Aspirational and Lifestyle-Oriented, Trustworthy and Reassuring, Stylish and Modern

Brand Values

• •Creating a Better Life & Happiness
• •Quality and Durability
• •Safety and Eco-Friendliness
• •Thoughtful and Innovative Design
• •Customer-Centricity
• •Trust

Best Practices

• •Emphasize "Better Living" and Well-being: Consistently thread the narrative of how iloom products contribute to a more comfortable, organized, and happier life for individuals and families. Focus on the emotional benefits alongside the functional ones.
• •Highlight Korean Design and Quality: Subtly weave in the Korean heritage, emphasizing meticulous design, innovation, and high-quality manufacturing standards, including the "Made in Korea" aspect.
• •Prioritize Safety and Trust, Especially for Children's Products: When writing about items for children, always lead with safety, eco-friendly materials (E0-grade, Green Guard certification), and the peace of mind this provides parents.
• •Use Warm, Inclusive, and Slightly Aspirational Language: Adopt a tone that is inviting, friendly, and speaks to the customer's desire for a beautiful and harmonious home. Use words that evoke comfort, joy, and the ideal lifestyle.
• •Tell Stories of Transformation and Lifestyle: Instead of just listing features, show how iloom furniture transforms a space or enhances daily routines. Use customer testimonials or create scenarios that illustrate the positive impact of the products on family life.

Social Perception

High-Quality and Stylish, Safe for Children and Families, Aspirational Brand, Functional and Adaptable, Premium but Worth the Investment, Innovative

Copy Examples

• •Headline: Your Home, Illuminated. Discover iloom. Body: At iloom, we believe furniture is more than just function. It's the warm glow in your child's study, the shared laughter on a comfortable sofa, the peaceful start to your day. Crafted with care in Korea, designed for your life. Create your sanctuary with iloom.
• •Headline: Grow with iloom: Furniture That Understands Your Family. Body: From their first scribbles to their college dreams, our adaptable furniture is there for every chapter. Designed with award-winning innovation and E0-grade safety, iloom offers peace of mind and timeless style that evolves with your family's needs.
• •Headline: Bring the Art of Korean Living Home. Body: Inspired by the thoughtful details of Korean design, iloom furniture blends serene aesthetics with intelligent functionality. Create spaces that tell your story, filled with comfort, beauty, and the promise of a better life. Experience the iloom difference.
• •Headline (for children's line): Safe, Sound, and Stylishly Theirs. Body: Nurture their imagination in a space designed for wonder and well-being. iloom's Green Guard certified children's furniture uses only the safest, eco-friendly materials, because their world deserves the best. Spark joy and creativity with pieces as playful and unique as they are.
• •Headline: More Than Furniture. It's the Feeling of Home. Body: iloom is dedicated to understanding your lifestyle, crafting pieces that seamlessly integrate into your everyday, making it more beautiful and joyful. We're not just furnishing rooms; we're helping you build a home filled with happy moments and lasting memories.