Brand Tone

Elegant & Sophisticated, Artistic & Creative, Personal & Passionate, Trustworthy & Customer-Focused, Celebratory & Joyful

Brand Values

• •Quality Craftsmanship
• •Elegance & Timelessness
• •Customer Satisfaction
• •Artistry & Design
• •Ethical Practices
• •Heritage & Passion

Best Practices

• •Emphasize "Handcrafted" and "Artisan": Consistently use language that highlights the handmade nature and artistry behind each piece. This reinforces the value of unique, non-mass-produced items.
• •Use Elegant and Evocative Language: Incorporate words like "exquisite," "radiant," "timeless," "cherished," and "sophisticated" to maintain an upscale and aspirational feel.
• •Tell the Story: Weave in elements of Ilona's passion, family heritage, and the care that goes into each design. This personal touch builds connection and differentiates the brand.
• •Focus on the "Why": Connect the jewelry to the emotions and significance of special occasions – love, celebration, appreciation, lasting memories.
• •Maintain Visual-Textual Harmony: Ensure that the copy always complements the high-quality, elegant imagery used on the website and social media. The tone of the text should match the feel of the visuals for a cohesive brand experience.

Social Perception

Highly Positive on Etsy, Appreciation for Design and Quality, Trusted Seller, Special Occasion Go-To, Engaged Community (Instagram)

Copy Examples

• •Begin your forever in exquisite radiance. Discover the new 'Eternal Bloom' bridal collection by Petite Delights – where timeless elegance is handcrafted with love, just for your special day. Each Swarovski crystal echoes a promise, each design a cherished memory in the making. #PetiteDelightsBridal #HandcraftedElegance #BridalJewelry
• •To your guiding stars, your confidantes, your bridesmaids. Gift them a sparkle that mirrors their cherished role. Petite Delights' bridesmaid earrings: lovingly handcrafted, beautifully timeless. Because some bonds deserve to shine forever. #BridesmaidGifts #PetiteDelightsJewelry #ThankYouForShining
• •More than just jewelry, it's a piece of our heart, handcrafted for yours. At Petite Delights, Ilona Rubin pours passion and precision into every creation, using only the finest European crystals and materials. Experience the art of true craftsmanship. #HandmadeJewelry #ArtisanMade #PetiteDelightsQuality
• •Elegance isn't just worn; it's felt. Petite Delights by Ilona Rubin offers unique, handcrafted jewelry designed to make every moment a masterpiece. From our family to yours, discover pieces to treasure for a lifetime. #WearableArt #TimelessDesign #IlonaRubinJewelry
• •Sparkle responsibly. Our Petite Delights collection features genuine Swarovski crystals and ethically sourced, high-quality materials, ensuring beauty that’s both stunning and thoughtful. Shine bright, knowing your elegance is crafted with care. #EthicalJewelry #SwarovskiCrystals #PetiteDelights