Brand Tone

Passionate, Nurturing, and Whimsical

Brand Values

• •Community
• •Curation & Expertise
• •Inspiration & Development
• •Passion
• •Accessibility

Best Practices

• •Always Speak with Passion: Use evocative and emotional language. Words like "magic," "adventure," "discover," "wonder," and "cherish" reinforce the value you place on reading. Avoid purely transactional language.
• •Center the Child's Experience: Frame your copy around the benefits and feelings of the young reader. Instead of saying "We sell new books," say "Discover stories that will become their new favorite."
• •Be a Nurturing Guide: Position the brand as a helpful resource for parents and educators. Offer advice, create themed reading lists, and always be encouraging. Use phrases like "We recommend," "A perfect story for...," and "For the little explorer in your life."
• •Highlight the 'Why,' Not Just the 'What': Don't just announce a new book. Explain why it's special. Is it the beautiful artwork? A powerful message? A fun interactive element? This showcases your curatorial value.
• •Foster Community in Your Language: Use inclusive and inviting language. Phrases like "Join us," "Share your favorite part with us," and "Welcome to our family of readers" make your audience feel like they are part of a club, not just customers. Actively respond to comments to strengthen this bond.

Social Perception

A Trusted Local Gem, A Community Center for Families, An Expert & Passionate Bookseller

Copy Examples

• •Ready for a new adventure? ✨ We've just unpacked this gem, a story that whispers of courage and friendship with every turn of the page. The illustrations are pure magic! Come discover it in-store and let your little one's imagination take flight. #IlMillepiante #KidsBooks #MagicOfReading
• •A very special afternoon awaits! 🎨 Join us this Saturday as we welcome author [Author's Name] for a reading of their new book, '[Book Title]'. A perfect opportunity to meet the creator behind the story and get your copy signed. Let's create wonderful memories together! Link in bio to reserve your spot. #MonzaEventi #ChildrensBooks #Storytime
• •More than a bookstore. We are a place where stories come to life. Discover our curated selection of books that spark curiosity and nurture a lifelong love of reading. #IlMillepiante #GrowingReaders
• •Looking for the perfect gift? 🎁 Our bookseller, Chiara, has a recommendation straight from the heart! '[Book Title]' is a moving tale for readers aged 8+ that we simply can't put down. See why we love it! #StaffPick #BookRecommendation #ReadMore
• •Unleash their inner artist! 🖍️ Our 'Create Your Own Character' workshop is back. Guided by a professional illustrator, your child will learn to bring their ideas to the page. It's more than just drawing—it's building worlds. Limited spots available! #CreativeKids #Workshop #Monza