Brand Tone

friendly, playful, and heartfelt

Brand Values

• •Joy and Connection
• •Inclusivity and Empowerment
• •Sustainability and Ethical Production
• •Craftsmanship and Quality
• •Personal Touch and Authenticity

Best Practices

• •Lead with Personality: Always infuse the copy with Amy's friendly and playful voice. Use warm greetings like "Howdy!" and don't be afraid to share personal anecdotes or a peek behind the scenes.
• •Highlight Core Values: Consistently mention key values like sustainability ("printed on recycled paper"), local production ("made in California"), and the emotional benefit ("bring a smile to your face").
• •Use Vibrant and Emotive Language: Employ descriptive words that match the visual style of the illustrations. Words like "colorful," "vibrant," "joyful," "playful," and "heartfelt" reinforce the brand's aesthetic and mission.
• •Keep it Personal and Relatable: Continue to feature Amy and her dog, Queso, in social media and website content. This authentic narrative builds a stronger connection with the audience.
• •Encourage Connection: Frame the products not just as items, but as tools for creating "moments of connection." Use calls-to-action that encourage sharing, tagging, and sending messages to loved ones, reinforcing the community aspect of the brand.

Social Perception

a high-quality, charming, and authentic small business. Customers often use words like "gorgeous," "unique," and "beautiful" to describe the products. Reviews frequently mention Amy's pleasant communication and the personal care she takes with each order. The brand is seen as a go-to for unique gifts, especially for pet lovers, with custom illustrations receiving high praise. The overall perception is that of a brand that is passionate, creative, and genuinely cares about its products and customers.

Copy Examples

• •Say 'Happy Birthday' with a wiggle and a bark! 🎂🐶 Our new puppy party card is guaranteed to bring a smile. Because let's be honest, everything is better with dogs. Tag a friend who needs this burst of joy!
• •A little thank you goes a long way. Our hand-illustrated floral cards are the perfect way to share your gratitude. Printed on recycled paper right here in sunny California, each card is a small gesture of connection and a big dose of happy.
• •Make your gifts extra special this year! ✨ From festive gift wrap to adorable holiday cards, our new collection is all about wrapping your loved ones in color and joy. Shop small, shop sustainably, and spread some heartfelt cheer.
• •A little something to brighten your day... ☀️
• •Your desk called, it wants a sticker upgrade. 💻✨ Our vibrant, waterproof stickers are perfect for personalizing your laptop, water bottle, and life! #IllustratingAmy #StickerLove #SmallBusiness