Brand Tone

whimsical, personal, and encouraging

Brand Values

• •Celebration of the Everyday
• •Personal Connection and Storytelling
• •Creativity and Empowerment
• •Artisanal Quality and Craftsmanship
• •Connection with Nature

Best Practices

• •Always frame products and announcements with a personal touch or a small story. Instead of just "New stickers available," try "I couldn't resist painting this cheerful bumblebee I saw yesterday, and now he's a happy little sticker to brighten your day."
• •Use words that appeal to the senses and create a feeling of warmth and wonder. Phrases like "cozy afternoon," "beautifully textured paper," "whimsical illustration," and "quiet magic" reinforce the brand's dreamy tone.
• •Encourage interaction by posing thoughtful questions that align with the brand's values, such as "What little moments have brought you joy this week?" or "What s your favorite flower to welcome the new season?"
• •Consistently write from a first-person perspective ("I believe," "I've been working on") to reinforce that there is a real, passionate artist behind the brand. This builds authenticity and trust.
• •Focus on the emotional value. A print isn't just a decoration; it's a "piece of everyday magic for your wall." A workshop isn't just a class; it's an "opportunity to unlock your own creativity" and find a "moment of mindful peace."

Social Perception

Highly positive within its niche community, perceived as authentic and intimately managed by its creator, fostering loyal and engaged followers who connect personally with the artist. Seen as a "hidden gem" rather than a mainstream entity.

Copy Examples

• •Capture the quiet magic of the season and send it to someone you love. Our new Winter Woodland postcard set features four hand-painted moments, from a shy fox in the snow to a warm cup of tea by the window. Printed on beautifully textured paper, each card is a little piece of art waiting to tell a story.
• •Your furry friend is more than just a pet; they re family. Let me capture their unique personality in a whimsical watercolour portrait you ll treasure forever. Together, we'll choose the perfect pose and details to celebrate the joy they bring into your life. Let's create a timeless delight.
• •Have you ever wanted to paint the flowers in your own garden? To turn a simple leaf into a little work of art? My 'Introduction to Nature's Whimsy' watercolour workshop is back! Join me for a cozy afternoon of creativity where I ll guide you step-by-step. No experience needed just a curious heart. Link in bio to save your spot!
• •Hello, I m Elisabeth, the hands and heart behind Illustrated Delights. I believe that there is extraordinary beauty in the ordinary, and my work is a celebration of that. From my little studio in the Netherlands, I spend my days with watercolours and paper, turning fleeting moments of wonder into illustrations I hope will bring a smile to your face and a little magic to your home.
• •This week, I ve been finding so much inspiration in the way the early spring light falls. It feels hopeful, doesn't it? It reminds me that even after a long winter, there s always something new and beautiful waiting to grow. What little delights have you noticed around you lately?