Tono de Marca

Nurturing, Encouraging, and Artistic

Valores de Marca

• •Creativity
• •Community
• •Generosity & Support
• •Quality & Aesthetic
• •Accessibility

Mejores Prácticas

• •Lead with Encouragement: Start captions, emails, and descriptions with positive, uplifting language. Use words like 'create,' 'imagine,' 'explore,' and 'your' to make the artist the hero of the story.
• •Embrace the 'Artist-to-Artist' Voice: Write as if you are sharing a secret or a favorite tool with a friend. Maintain the personal, approachable tone established by the founder, Clau. Use 'we' and 'I' to foster a direct connection.
• •Keep it Simple and Visual: Just as the visual branding is clean and minimalist, the copy should be as well. Avoid overly technical jargon. Use short sentences and paragraphs, and supplement with relevant, positive emojis (e.g., ", ", ", ") to add warmth and personality.
• •Center the Community: Make featuring, celebrating, and talking to your community a central part of your content plan. Always ask questions, encourage sharing, and write copy that invites conversation and makes your audience feel seen and valued.
• •Focus on the Feeling, Not Just the Feature: Instead of just saying a brush is 'high-resolution,' describe the *feeling* it gives: 'a creamy, smooth gouache brush' or 'a pencil that feels just like graphite on paper.' Connect the product's features to the creative experience and the beautiful outcomes.

Percepción Social

illustrasuns is perceived as a trusted and inspiring resource for digital illustrators, a go-to source for high-quality Procreate brushes that are effective and enjoyable. The brand is appreciated for its strong community focus and the personal, encouraging presence of its founder.

Ejemplos de Copy

• •Meet the 'Golden Hour' brush set. We've bottled the warmth and magic of a perfect sunset into 24 new Procreate brushes. From soft, glowing blenders to crisp, textured liners, these tools are designed to help you paint with light. Ready to let your creativity shine?
• •Absolutely enchanted by this stunning piece from @[username]! The way they've used our 'Essential Texture' brushes to create such depth is pure magic. We love seeing what you create. Tag us in your art for a chance to be featured!
• •A little weekend creativity is waiting for you
• •Tools for the modern artist. Brushes and palettes designed with love, to help you create with joy.
• •Come draw with me! In today's relaxing session, I'll show you how to create a dreamy, whimsical landscape using just 3 of my favorite brushes from the 'Storybook' collection. Perfect for beginners or anyone needing a little creative spark. All brushes used are linked below!