Brand Tone

Edgy, rebellious, community-centric, inclusive, passionate, authentic, and performance-oriented.

Brand Values

• •Community
• •Self-Expression
• •Performance & Quality
• •Passion
• •Rebellion

Best Practices

• •Amplify the "GlovGang": Consistently use the #GlovGang hashtag and prioritize featuring user-generated content across all social channels. Make customers and sponsored riders the heroes of the brand story.
• •Lead with Attitude, Support with Specs: The primary tone should always be edgy and community-focused. Use the technical specifications of the gloves (e.g., Clarino palms, traction grip) as the supporting proof of performance, not the main message.
• •Double Down on Community Events: Continue and expand sponsorships of motocross and powersports events. Physical presence builds the brand's authentic connection to the culture in a way digital-only marketing cannot.
• •Speak the Language: Use insider terminology and a tone that resonates with the motocross and powersports community (e.g., "ripper," "holeshot," "braap"). This reinforces authenticity and shows the brand is a genuine part of the scene.
• •Maintain Visual Consistency: Ensure the rebellious, skull-centric branding is consistent across all assets, from product design and website creative to social media posts and event banners. The skull is a powerful and recognizable brand mark.

Social Perception

IllusiveGloves is perceived as an authentic, core brand by and for the powersports community. They are seen as a key supporter of the sport at both grassroots and amateur levels, which generates significant goodwill. The quality of their gloves is praised for specific functional benefits, such as enhanced grip. Their collaborations and presence at major events solidify their legitimacy and influence within their niche market.

Copy Examples

• •The Future is Fast. The next generation isn't asking for permission. Meet @[RiderHandle], the latest ripper to join the #GlovGang. He's letting his skills do the talking, and we're just here to make sure his grip is locked in. Welcome to the family. #IllusiveGloves #RepTheSkull #Motocross
• •Don't Just Race. Dominate. Your gear should be as tough as your ambition. IllusiveGloves are built for the holeshot, the toughest whoops, and the podium finish. Engineered with traction grip palms and a flex-fit for total control. Stop by our booth at the Freestone Spring Championship this weekend to join the #GlovGang. Shop Now
• •For The Tribe That Rides. This isn't just a brand. It's a culture of belonging. This is IllusiveGloves. Join The #GlovGang
• •Fresh Ink: The New Death Squad Gloves Are Here.
• •Built for the storm you create. The STORMFIRE glove combines a rugged, quick-dry stretch material with a reinforced Clarino palm for a grip that won't quit, no matter the conditions. The adjustable cuff ensures a locked-in fit, while the iconic skull reminds everyone you're not here to play it safe. Your bike, your rules.