Tono de Marca

Enthusiastic, Community-Focused, and Trendy

Valores de Marca

• •Fandom & Passion
• •Self-Expression & Identity
• •Accessibility
• •Customization & Variety

Mejores Prácticas

• •Speak the Fan's Language: Always use terminology, inside jokes, and references authentic to the fandom you're targeting. This shows you're a genuine part of the community, not just a seller. Using phrases like "Nakama" for One Piece fans is a perfect example.
• •Stay Visually Energetic: Your copy should match the dynamic, visually-driven nature of your products. Use emojis, short sentences, and an enthusiastic tone to create excitement and stop the scroll.
• •Prioritize Community Interaction: Respond to comments and messages quickly and personably. Ask questions in your captions to encourage engagement ("Which anime should we feature next?"). This builds a loyal community around the brand.
• •Keep it Aspirational but Accessible: Frame your products as a way for customers to express their ultimate fan identity. Use aspirational words like "epic," "legendary," or "ultimate," but ensure the call-to-action is simple and direct (e.g., "Shop Now," "Link in Bio").
• •Be Consistent Across Platforms, but Adapt the Format: While the core tone (enthusiastic, trendy) should remain the same, tailor the message format to each platform. Use quick, punchy text with trending audio on TikTok, high-quality visuals and community-building questions on Instagram, and clear, benefit-driven copy on your website and in emails.

Percepción Social

ILLICIT SV is perceived as a go-to online destination for pop culture and streetwear merchandise in El Salvador. Customers see it as a reliable source for unique and trendy designs that allow them to showcase their interests. The active and friendly engagement on social media platforms like TikTok contributes to a perception of the brand as being approachable and integrated into the local fan community. The dual branding of "ILLICIT SV" for streetwear and "Illicit Popland" for collectibles helps segment their audience while maintaining a cohesive identity centered on modern pop culture.

Ejemplos de Copy

• •Set sail for adventure! 🌊 The Grand Line is calling, and our new Luffy Gear 5 hoodie is your uniform. Made for true Nakama. Grab yours before it's gone. Link in bio. #OnePiece #LuffyGear5 #AnimeElSalvador #IllicitSV
• •(Video shows quick cuts of different people wearing anime, F1, and band t-shirts) Your style, your rules. From Shibuya to the racetrack, we've got the merch that defines you. What's your passion? Find it at illicitpopland.com. 🔥 #StreetwearSV #AnimeFashion #F1Merch #ElSalvador
• •THE ULTIMATE FAN UPGRADE. Your favorite characters and artists are waiting. This week only: Buy any 2 items, get the 3rd FREE. Level up your collection now. 🚀
• •Nadie sabe lo que va a pasar mañana, but you can look good today. 🔥 Our latest Bad Bunny collection just dropped. Perfect for the concert or just representing the best. Shop the vibe at Illicit SV. #BadBunny #MostWantedTour #Benito #StreetwearElSalvador
• •Subject: You, but as an anime hero. ✨ Ever wondered what you'd look like in your favorite anime? Stop wondering. Turn your photo into a unique, custom-designed piece of art on a shirt or hoodie. The perfect gift for a friend... or yourself. Create your masterpiece today! #IllicitCustoms #AnimeStyle