Tono de Marca

Expert & Empowering (professional, knowledgeable, artistic) and Friendly & Relatable (casual, humorous, community-focused).

Valores de Marca

• •Artistry and Quality
• •Self-Expression and Confidence
• •Cruelty-Free and Ethical Practices
• •Community

Mejores Prácticas

• •Segment Your Tone: Maintain the "Expert & Empowering" tone for service descriptions, product benefit explanations, and the website. Use the "Friendly & Relatable" tone for social media engagement, community-building posts, and trend-based content.
• •Champion Your Values: Consistently thread the values of Artistry, Confidence, and Quality into your copy. Use phrases like "your unique style," "handcrafted for you," and "feel your most confident" to reinforce what the brand stands for.
• •Use Consistent Terminology: Stick to established brand terms. Refer to services as "Lash Artistry" or "Brow Artistry." Call your customers and community "lash babes," "besties," or other familiar terms to create an "insider" feel.
• •Focus on the "Why" (Benefits over Features): Instead of just saying "15mm volume lashes," write "Get that dramatic, eye-opening look perfect for a night out." Instead of "quick-dry glue," write "Go from box to beautiful in 60 seconds."
• •Leverage Social Proof: Regularly incorporate snippets of positive reviews and user-generated content into your marketing. Phrases like, "See why everyone is calling our glue a 'game-changer'" builds trust and validates quality claims.

Percepción Social

Perceived as a high-quality, trustworthy, and professional brand offering premium products and top-tier services, known for durability, ease of use, and exceptional customer service, leading to strong brand loyalty and a positive reputation.

Ejemplos de Copy

• •The magic of a lash lift. ✨ We're not just lifting lashes; we're lifting confidence. This beautiful client wanted a low-maintenance look that still made her eyes pop. The result? Perfectly curled, defined lashes from the moment she wakes up. Ready for your own transformation? Tap the link in bio to book.
• •It's called self-care, look it up. 😉 #illashbyilly #striplashes #beautymusthaves #girlythings #MUA
• •Artistry in Every Lash. Discover luxury strip lashes designed to empower your unique beauty. Cruelty-free, handmade, and endlessly reusable.
• •Tired of waiting for glue to dry? So were we. Meet the game-changing lash adhesive that makeup artists and lash lovers are obsessed with. Instant tack, all-day hold.
• •✨ Last-Minute Opening! ✨ A rare spot for a full set or a lash lift has just become available for tomorrow at 2 PM! Be quick and send us a DM to claim it. This is your chance to get the lashes you've been dreaming of. #ArtistrybyBridget #MelbourneLashes #LashArtist