Brand Tone

Passionate, Knowledgeable, Meticulous, Exacting, Authentic, Honest, Craftsman-like, Proud, Approachable, and Trustworthy.

Brand Values

• •Quality Craftsmanship
• •Authenticity & Originality
• •Preservation & Restoration
• •Timeless Design
• •Sustainability
• •Customer Satisfaction
• •Expertise

Best Practices

• •Embrace the "Better Than New" Philosophy: Consistently weave in the idea that vintage, restored pieces offer superior quality, character, and sustainability compared to mass-produced new items. This should be a confident, slightly educational assertion.
• •Highlight the Craftsmanship & Restoration Story: Share details about the restoration process, the original designer (if known), or unique features. Use descriptive language that conveys Mike's "exacting" nature and passion for the work.
• •Be Authentically Passionate & Knowledgeable: Let genuine enthusiasm for MCM design shine through. Share interesting facts, design history snippets, or care tips. Avoid overly technical jargon unless explained clearly.
• •Maintain Honesty and Transparency: Acknowledge the vintage nature of items. While highlighting their restored beauty and functionality, embrace their history and any unique quirks that add to their character (if applicable and in a positive light).
• •Use a Conversational, Yet Expert Voice: Write as if Mike is personally sharing his finds and knowledge with an appreciative friend or customer. The tone should be approachable but always backed by genuine expertise and a deep respect for the items.

Social Perception

Positive Reputation, Trusted Source, Appreciation for Craft, Niche Appeal, Knowledgeable & Passionate Owner.

Copy Examples

• •Liberated & Lovingly Restored. This [Year/Designer] armchair isn't just a seat; it's a piece of design history, brought back to its full glory by Mike. We saw the soul beneath the decades of wear and meticulously revived its timeless lines and sturdy comfort. Ready for another lifetime of stories in your home. Not new, better than new. See the transformation (link in bio/swipe for before & after). #MidCenturyModern #VintageFurniture #RestorationStory #IKnowMikes #BrooklynVintage
• •Got a mid-century treasure gathering dust? Don't let that beautiful design fade. At I Like Mikes, we're not just restorers; we're story-preservers. With an exacting eye and decades of expertise (just ask Popular Mechanics!), Mike can bring your beloved MCM pieces back to their stunning, functional best. DM us a photo for a consultation. #MCMrestoration #FurnitureRepair #VintageLove #BrooklynCraftsmanship #BetterThanNew
• •Tick-tock, the [Brand/Style] way. This vintage [Material] clock from the [Decade] isn't just a timepiece; it's a statement. Fully serviced and meticulously cleaned in our Brooklyn workshop, its original charm now shines brighter than ever, keeping perfect time for your modern life. Why settle for ordinary when you can own a piece of history that’s anything but? Dimensions: WxHxD. Free domestic shipping. #VintageClock #MidCenturyDecor #FunctionalArt #IKnowMikesFinds
• •Beyond the big box. Discover unique, hand-restored Mid-Century Modern furniture and decor at I Like Mikes. Each piece tells a story, meticulously brought back to life to bring character and timeless style to your space. Explore our collection – where vintage craftsmanship meets contemporary standards. #MidCenturyHome #VintageFinds #SustainableStyle #BrooklynMCM #DesignClassics
• •This week, Mike's unearthed some truly exceptional mid-century gems! From a [Specific item, e.g., sleek teak sideboard] with incredible grain to a set of [Specific item, e.g., vibrant ceramic lamps] that just pop – each piece has been vetted, restored with our signature care, and is ready to make your home uniquely yours. Remember, these are one-of-a-kind finds. Explore the latest before they're gone! (Link to New Arrivals). Because 'new' just doesn't have this much soul. #MCMdecor #VintageFurniture #NewArrivals #ShopSmallBrooklyn