Brand Tone

Youthful & Trendy, Accessible & Appreciative, Direct & Informative, Slightly Aspirational/Elegant

Brand Values

• •Personalization & Meaning
• •Quality & Durability (at its price point)
• •Customer Satisfaction & Trust
• •Fashion & Style

Best Practices

• •Consistently use language, emojis, and references that resonate with a younger, trend-aware audience.
• •Always weave in core benefits like "waterproof," "personalized," "durable," and "gift-ready" across all platforms and copy types.
• •Provide essential information (materials, shipping) while infusing a friendly, enthusiastic, and slightly playful personality. Avoid overly formal or technical jargon.
• •Ensure the tone of the copy matches the visual style. If the visuals are bright, modern, and feature younger models, the copy should reflect that energy.
• •Document key characteristics of the brand voice (e.g., "Youthful, Appreciative, Direct, Stylish, Trustworthy") with do's and don'ts and example phrases.

Social Perception

Positive (among its customer base), Seeking Validation, Emerging Brand Awareness, Perceived as Modern and Gift-Oriented

Copy Examples

• •Your vibe, your story, your bling. ✨ Ilham Jewelry brings you waterproof, tarnish-free pieces made to keep up with YOU. Engrave it. Gift it. Love it. Shop now & get free shipping in DE! #IlhamJewelry #MyStyle #WaterproofJewelry
• •Say it your way with our Engraved Heart Locket! 💖 Crafted from durable, 18k gold-plated stainless steel, it’s the perfect piece to hold your special moments close. Waterproof, chic, and uniquely yours. What will yours say? #PersonalizedGift #HeartLocket #EngravedJewelry
• •Treat Yourself (and Your Bestie!). Spoil yourselves with jewelry that shines as bright as you do. ✨ Buy 2, Get 1 FREE on all our latest arrivals! Because good things come in threes. 😉 #IlhamJewelryDeals #TrendyJewelry #GiftIdeas
• •NEW DROPS! 🔥 Your next favorite everyday jewelry just landed at Ilham. (Body Snippet): Hey [Customer Name], ready to upgrade your sparkle? Our fresh collection is here – all waterproof, all stunning, all waiting to tell your story. From minimalist vibes to statement pieces, find your perfect match.
• •Obsessed is an understatement! 😍 Styling my fave Ilham Jewelry pieces – totally waterproof so I can wear 'em 24/7. Which look is your fave? 👇 Link in bio to shop these beauties! #GRWM #JewelryStack #EverydayLuxury #IlhamJewelry