Brand Tone

Professional, trustworthy, and quality-focused, evolving to helpful and accommodating in customer interactions, and aspirational and aesthetically driven on social media.

Brand Values

• •Quality and Craftsmanship
• •Customer Satisfaction
• •Trust and Heritage
• •Authenticity

Best Practices

• •Always Reference Italian Heritage: Consistently mention 'Made in Italy,' 'Italian craftsmanship,' or the brand's origins in Veneto to reinforce authenticity and quality.
• •Lead with Quality and Materials: Use specific terms like 'Argento 925' and '18kt Gold' to build trust and appeal to discerning customers.
• •Incorporate Customer Testimonials: Leverage the excellent reviews by integrating quotes and feedback into marketing copy to provide social proof and build credibility.
• •Maintain a Confident and Professional Tone: The brand's language should always be self-assured, reflecting its long history and expertise in the jewelry industry.
• •Balance Tradition with Modern Convenience: While highlighting the brand's 1980 origins, also emphasize modern benefits like fast, insured shipping across Europe to appeal to the online shopper.

Social Perception

Customers perceive Il Gioiello as a reliable and high-quality provider of genuine Italian jewelry, a 'serious jewelry store' that delivers on its promises, known for professionalism, fast shipping, and attentive customer service, bridging traditional trust with online convenience.

Copy Examples

• •Elegance you can wear every day. Our new Argento 925 collection is here, crafted in Italy for a timeless touch. As one of our customers said, 'I've worn it for a month, even in the shower, and it's still in perfect condition.' Discover enduring quality.
• •The Art of Italian Gold. Since 1980, we have been crafting exquisite jewelry in Veneto. Explore our collection of 18kt and 22kt gold pieces and own a part of a four-decade legacy of quality and passion.
• •A token of our appreciation for your exquisite taste. As a valued member of the Il Gioiello family, we invite you to be the first to explore our latest arrivals. Handcrafted in Italy, delivered to your door with the quality you trust.
• •Tired of online stores that don't deliver on their promises? At Il Gioiello, what you see is what you get: genuine Made in Italy jewelry, fast shipping, and a team ready to assist you. Experience the difference of a true Italian jeweler.
• •A continuous circle of brilliance. Our classic tennis bracelet, available in rosy silver with sapphires, is a testament to Italian craftsmanship. Praised by our customers for its 'unique quality,' it's a piece you'll never want to take off.