Brand Tone

Aspirational & Inspiring, Calm & Welcoming, Curated & Stylish, Customer-Focused & Friendly, Passionate

Brand Values

• •Beauty & Aesthetics
• •Quality
• •Simplicity & Functionality
• •Family & Home
• •Inspiration & Calm
• •Curated Selection/Character
• •Customer Satisfaction

Best Practices

• •Embrace 'Live Simply, Live Beautifully': Ensure this core philosophy underpins all messaging. Copy should evoke a sense of calm, beauty, and purposeful living, avoiding overly complex or cluttered language.
• •Maintain a Warm and Welcoming Tone: Whether it's an Instagram caption, product description, or email newsletter, the language should feel approachable, friendly, and inspiring, making customers feel like they're being guided by a passionate friend.
• •Highlight Curation and Quality: Consistently use words like 'curated,' 'handpicked,' 'quality,' 'artisanal,' and 'unique' to reinforce the value and care behind the product selection. Tell the story behind products where possible.
• •Speak to Aspirations and Emotions: Connect with the customer's desire for a beautiful, inspiring, and comfortable home – a sanctuary. Use language that evokes feelings of calm, joy, and contentment.
• •Be Visually Descriptive and Evocative: Since homewares are highly visual, use descriptive language that helps the customer imagine the items in their own space. Words related to texture, light, and atmosphere can be powerful (e.g., 'soft, creamy tones,' 'intricate ceramics,' 'welcoming warmth').

Social Perception

Stylish & On-Trend, Quality Homewares Provider, Helpful & Passionate, Associated with Mediterranean Lifestyle, Positive Customer Service

Copy Examples

• •Headline: Create Your Sanctuary: Live Simply, Live Beautifully. Body: Inspired by the calm of the Mediterranean, Ikos Home brings you a curated collection of furniture and decor to transform your house into a haven. Discover pieces that tell a story and fill your home with beauty and purpose. #IkosHome #LiveBeautifully #HomeSanctuary
• •Headline: Handpicked Happiness for Your Home. Body: At Ikos Home, we travel far and wide to source unique, high-quality homewares that add character and style to your living space. From artisanal ceramics to luxurious textiles, find the perfect piece to reflect your story. Visit us in Hampton or shop online. #CuratedLiving #IkosStyle #HomeDecorAustralia
• •Headline: More Than Just Furniture, It's a Feeling. Body: We believe your home should be a reflection of you – a place of comfort, inspiration, and joy. Let our passionate team help you select pieces that create a welcoming atmosphere where memories are made. Explore our latest arrivals. #IkosInspo #FunctionalBeauty #HamptonHomes
• •Headline: Discover the Art of Simple Elegance. Body: Embrace a lifestyle of understated beauty with Ikos Home. Our collection, inspired by minimalist design and Mediterranean warmth, offers timeless pieces that elevate everyday living. Quality craftsmanship, enduring style. #SimplyBeautiful #IkosHomeCollection #TimelessDesign
• •Headline: From Our Family to Yours: The Meaning of Ikos. Body: 'Ikos' – an ancient Greek word for family and home. It’s the heart of everything we do. We're dedicated to helping you create a space you'll love for a lifetime, filled with pieces that are both beautiful and functional. Experience the Ikos difference. #FamilyAndHome #MediterraneanLiving #IkosHeritage