Brand Tone

Youthful & Expressive, Artistic & Creative, Approachable & Friendly, Enthusiastic & Passionate

Brand Values

• •Creativity & Originality
• •Self-Expression
• •Quality
• •Community (potential)
• •Passion

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., youthful, artistic, enthusiastic, use of emojis, slang tolerance) and share it with anyone creating content.
• •Know Your Audience: Understand the language, humor, and references that resonate with your target customers. Tailor your copy to speak directly to them.
• •Prioritize Visual-Lyrical Harmony: Ensure your copy complements the visual style of your designs and brand imagery. If your designs are bold and vibrant, your copy shouldn't be bland or overly formal.
• •Be Authentic & Passionate: Let genuine enthusiasm for your products and designs shine through in your writing. Avoid generic marketing speak.
• •Review and Refine: Regularly review your copy across all platforms to ensure it aligns with your defined tone and values. Get feedback and be willing to adjust as your brand evolves.

Social Perception

Visually Appealing, Niche-Oriented, Modern & Trendy, (Aspirational/Dependent on Execution)

Copy Examples

• •Instagram Post (New Design Launch): Level up your look! 🔥 Our NEW [Design Name] tee just dropped, and it’s pure fire. Unleash your inner [Relevant Theme, e.g., 'Warrior', 'Dreamer', 'Gamer'] and make a statement. Tap to shop before it’s gone! #IkoPrints #NewDrop #WearYourStory #LimitedEdition #StreetStyle
• •Facebook Ad (Targeting a Specific Interest): Obsessed with [Specific Interest, e.g., 'Retro Anime', 'Abstract Art', 'Fantasy Creatures']? So are we! 😉 Iko Prints brings your passions to life with unique apparel that speaks your language. Discover designs you won’t find anywhere else. Shop the collection now! -> [Link to Website]
• •TikTok Video Caption (Behind-the-Scenes/Packing Order): Watch the magic happen! ✨ Packing up this awesome [Product Type, e.g., 'Dragon Slayer Hoodie'] for another happy customer. Who’s ready to rock their Iko Prints? #IkoPrints #BehindTheScenes #CustomTees #ArtWear #PackingOrders #SmallBusinessLove
• •Website Homepage Banner: IKONIC THREADS. UNLEASH YOUR STYLE. Explore exclusive, artist-driven designs you won't find anywhere else. Shop Iko Prints – Wear Your Vibe.
• •Email Newsletter Snippet (Promoting a Sale): Hey Iko Fam! 👋 Ready to refresh your wardrobe with some killer art? For a limited time, snag [Discount Percentage]% OFF all our [Specific Collection, e.g., 'Graphic Tees', 'Hoodies']. Don't just wear clothes, wear art. Your next favorite piece is waiting! Shop the sale: [Link]