Brand Tone

Enthusiastic, Confident, Approaching, and Community-Oriented

Brand Values

• •Customization and Personalization
• •Quality and Craftsmanship
• •Innovation
• •Customer Satisfaction
• •Patriotism and Service

Best Practices

• •Speak the Language of the Enthusiast: Use industry-specific terms and mirror the passion your customers have for their vehicles. Talk about "builds," "rigs," and "mods" to show you're part of their community.
• •Lead with Confidence, Follow with Proof: Make bold claims about quality and innovation, but always back them up with specifics like "in-house manufacturing," "UV-resistant materials," or by featuring glowing customer testimonials.
• •Celebrate Your Customers: Make user-generated content a cornerstone of your marketing. Regularly featuring customer vehicles not only provides social proof but also reinforces the community value and shows appreciation for your customer base.
• •Be Direct and Action-Oriented: Use strong verbs and clear calls-to-action. Phrases like "Shop Now," "Create Yours," and "Upgrade Your Ride" are direct and compelling, fitting the confident tone.
• •Maintain a Consistent Visual Brand: Ensure that all photography and videography, whether in-house or user-generated, is high-quality and reflects the bold, clean, and impactful nature of the products themselves. The visuals should be as "ikonic" as the badges.

Social Perception

Overwhelmingly positive, perceived as a go-to community hub for vehicle enthusiasts seeking customization. Some minor critiques exist regarding pricing and occasional application issues.

Copy Examples

• •Don't just drive. Announce your arrival. Our new X-Glow LED Badges are here to light up the night and set your rig apart. Engineered in-house for a perfect fit and a brilliant, lasting shine. Your truck deserves this upgrade. #IkonicBadges #LEDLife
• •Your truck, your rules. Stop searching for the perfect badge and start creating it. Our custom badge builder puts you in the driver's seat of design. If you can dream it, we can build it. What will your badge say? #BuiltNotBought #CustomTrucks
• •Bold designs. Tough materials. Proudly made in North America. Every Ikonic Badge is precision-crafted in-house to withstand the elements and turn heads for years to come. Quality you can see and feel. #AmericanMade #TruckLife
• •You build 'em, we'll feature 'em. Tag us in a shot of your ride with #IkonicBadges for a chance to be featured on our page. We live for seeing our creations out in the wild on your awesome builds! #CustomerSpotlight #TruckGoals
• •Declare your independence from stock badges. Celebrate with a look that's as bold and free as your spirit. Shop our patriotic collection and save 20% all week long. #IndependenceDay #FordF150 #RamTrucks