Brand Tone

Approachable and Service-Oriented, Creative and Versatile, Community-Focused and Proud.

Brand Values

• •Customization and Personalization
• •Quality Craftsmanship
• •Entrepreneurial Spirit and Veteran Pride
• •Customer Service

Best Practices

• •Always Lean into the "Friendly Expert" Tone: Use conversational language. Phrases like "We've got you covered," "Let us know what you have in mind," and "We're here to help" reinforce the "I know a guy" persona.
• •Highlight "Custom" and "Creative" in Every Message: Remind customers that the brand's core strength is its ability to create unique, personalized products. Use words like "custom-made," "your design," "one-of-a-kind," and "bring your vision to life."
• •Consistently Use Identity-Defining Hashtags: To build a clear brand identity and mitigate confusion with other sellers, always include #iknowaguytshirts, #veteranowned, and relevant local tags like #sodoorlando on social media.
• •Show, Don't Just Tell: Pair copy with high-quality images and videos of the products and the production process. A video of a shirt being printed is more compelling than just a text description of the service.
• •Segment Your Messaging: Tailor the copy to the audience. Speak the language of corporate clients when advertising business apparel, use fun and casual language for party or event tees, and use fan-centric language for pop culture merchandise. This shows versatility while maintaining the core approachable tone.

Social Perception

The brand is perceived as a local, hands-on custom apparel shop, building trust and engagement through behind-the-scenes content and a personal, relatable image. A challenge is the name overlap with popular Christian-themed apparel, which can lead to customer confusion.

Copy Examples

• •Need to outfit your team? You know a guy. From custom logos to high-quality screen printing, we've got your crew covered. #veteranowned #orlandobusiness #sodoliving
• •Your bride tribe deserves the best! Get your custom bachelorette party tees from a local pro. We'll handle the design and printing, so you can focus on the party. #customtees #bacheloretteparty #IKnowAGuy
• •Whether you're a 'Rebel Scum' or live by 'Strange & Unusual,' wear what you love. Our graphic tees are made with high-quality ink that lasts. Grab yours now! #popculture #strangerthings #starwars
• •The magic is in the making. ✨ We love bringing your ideas to life with vibrant, durable prints. What can we create for you today? #screenprinting #printlife #customapparel
• •Quality you can trust, from a business that served. As a veteran-owned company, we put discipline and dedication into every stitch and print. #supportveterans #madeinUSA