Brand Tone

Empowering, Supportive & Reassuring, Professional & Artistic, Approachable & Friendly, Sensual & Elegant

Brand Values

• •Empowerment: Helping individuals, particularly women, to see and celebrate their own beauty and confidence.
• •Self-Love & Body Positivity: Creating an experience that fosters acceptance and appreciation of oneself.
• •Trust & Safety: Ensuring clients feel secure, respected, and comfortable throughout the potentially vulnerable experience of a boudoir shoot.
• •Artistic Quality & Professionalism: Delivering high-quality, stunning photographs through experienced and skilled photography.
• •Client Experience: Making the entire process, from inquiry to photo delivery, positive, memorable, and pressure-free.
• •Authenticity: Capturing the unique essence and beauty of each client.

Best Practices

• •Always Lead with Empowerment: Every piece of copy, from website text to social media captions, should aim to uplift and instill confidence in the reader. Use words like 'celebrate,' 'discover,' 'embrace,' 'radiant,' 'confident.'
• •Emphasize Safety and Comfort: Continuously reassure potential clients that the environment is safe, respectful, and non-judgmental. Acknowledge potential nervousness and address it with comforting language.
• •Show, Don't Just Tell, the Transformation: Use testimonials and storytelling (with client permission) to illustrate the positive emotional impact of a boudoir session, rather than just stating that it's empowering.
• •Maintain Professionalism Mixed with Warmth: While the experience is personal and intimate, the communication should remain professional yet approachable and friendly. Avoid overly casual slang but ensure the language feels inviting.
• •Focus on the 'Why' Behind Boudoir: Connect the service to deeper values like self-love, celebrating milestones, or reclaiming confidence, rather than solely focusing on the aesthetic outcome.

Social Perception

Transformative, Confidence-Boosting, High-Quality & Professional, Safe & Respectful, Worthwhile Investment

Copy Examples

• •Headline: Rediscover Your Radiance. Unveil Your Inner Confidence. Body: At Boudoir by Shaun Jones, we create more than just stunning photographs; we craft an empowering experience where you are celebrated. Step into a safe, supportive space and let us capture the beautiful, confident you. It’s your time to shine.
• •Headline: The Art of You. Elegant. Empowering. Unforgettable. Body: Experience a boudoir session designed to make you feel amazing in your own skin. With professional guidance and an artistic touch, Shaun Jones will help you create breathtaking images that you'll treasure forever. No pressure, just pure celebration of you.
• •Headline: Dare to Be Seen? You're More Incredible Than You Imagine. Body: Feeling nervous? That’s completely natural. Our mission is to make you feel comfortable, confident, and utterly glamorous. Let's create magic together and show you just how stunning you truly are.
• •Headline: More Than Photos. It's an Awakening. Body: Many women tell us their boudoir experience was transformative. It's a journey of self-love, guided by a compassionate professional dedicated to capturing your unique beauty. Ready to see yourself in a new light?
• •Headline: Your Story, Beautifully Told. Body: Whether it's a gift for someone special or a powerful act of self-celebration, a boudoir session with Shaun Jones is an investment in yourself. Experience the artistry, the support, and the joy of seeing your authentic beauty shine through.