Brand Tone

Calm and Serene, Authentic and Genuine, Inspirational and Aspirational (in a gentle way), Warm and Welcoming, Knowledgeable and Passionate

Brand Values

• •Simplicity
• •Authenticity
• •Well-being
• •Nature
• •Mindfulness
• •Beauty in Imperfection (Wabi Sabi)

Best Practices

• •Embrace Poetic Simplicity: Use clear, concise language that also has a gentle, slightly poetic rhythm. Avoid overly technical jargon or loud, aggressive sales language.
• •Incorporate Philosophical Keywords: Naturally weave in terms like "Wabi Sabi," "Ikigai," "mindfulness," "authenticity," "serenity," "imperfection," and "natural beauty" where relevant.
• •Focus on "Feeling" and "Experience": Describe how products and spaces make one *feel* rather than just listing features. Connect items to the experience of a calm, purposeful life.
• •Maintain Visual-Verbal Harmony: Ensure that the tone of the copy always aligns with the calm, natural, and minimalist aesthetic of the brand's visuals.
• •Speak to Shared Values: Address the audience as individuals who appreciate authenticity, seek tranquility, and value a mindful approach to life and home. Create a sense of community around these shared ideals.

Social Perception

Aesthetically Pleasing and Stylish, Niche and Curated, Philosophically Aligned, Quality-Oriented

Copy Examples

• •Embrace the art of imperfection. Our handcrafted ceramic vase, with its unique textures and subtle variations, brings a touch of Wabi Sabi serenity to your space. Let it be a gentle reminder to find beauty in the everyday – your Ikigai at home.
• •Create your sanctuary. A space where simplicity whispers calm, and every object tells a story. Discover pieces that invite mindfulness and reflect your authentic self. #WabiSabiHome #IkigaiLiving #SimpleBeauty
• •At Ikigai (Wabi Sabi en Casa), we believe your home is more than just a place; it's a feeling. It's where you find your calm, your joy, your purpose. Inspired by the timeless wisdom of Wabi Sabi and the pursuit of Ikigai, we curate handcrafted pieces that celebrate natural beauty, simplicity, and the art of imperfectly perfect living.
• •Find Your Flow: Bringing Ikigai into Your Home this Season
• •Slow down, breathe deeply. Discover our new collection of mindfully sourced decor, designed to infuse your home with tranquility and purpose. Find your Ikigai with pieces that resonate with your soul.