Brand Tone

adventurous, casual, and conscientious

Brand Values

• •Love for Travel and Adventure
• •Connection to Coastal Cultures
• •Environmental Synergy and Conservation
• •Support for Artisans

Best Practices

• •Always circle back to the core values of travel, adventure, and ocean love. Start product stories or social posts with the inspiration behind them (e.g., 'Inspired by the markets of Bali...').
• •Employ words that evoke the feeling of being near the coast— 'sun-drenched,' 'salty air,' 'ocean breeze,' 'hand-carved,' 'natural textures.' This reinforces the 'coastal vibes' theme.
• •Regularly mention the support for 'local artisans' and the partnership with the 'Shark Research Institute.' This adds depth and authenticity, showing the brand's values in action.
• •Use contractions (e.g., 'it's,' 'you'll') and speak directly to the customer as a fellow adventurer. The tone should feel like a friend sharing a discovery, not a corporation selling a product.
• •Ensure that all copy is paired with imagery that reflects the brand's aesthetic: natural light, ocean scenery, travel-related moments, and authentic product shots rather than sterile studio photos. The visual context is just as important as the text itself.

Social Perception

Customers likely perceive Ikan Island as a niche brand for those who identify with a laid-back, ocean-centric lifestyle, valuing its unique, travel-inspired products and authentic connection to environmental causes. For the wider public, its specific focus on 'coastal vibes' and commitment to shark conservation differentiate it, elevating its perception from just a retailer to a brand that stands for something.

Copy Examples

• •Wear your love for the ocean. 🌊 Our SHARK Conservation tee isn't just soft and stylish, it's a statement. With 5% of every sale going directly to our partners at the Shark Research Institute, you're helping to protect these vital marine guardians. Join the cause, one shirt at a time. #IkanIsland #SharkConservation #OceanLovers #ProtectWhatYouLove
• •It started with a journey in 1998 and never stopped. We travel the globe, connecting with coastal cultures to bring you designs that carry the spirit of adventure. Discover artisan-made jewelry, art, and apparel inspired by a life lived by the sea. Your next adventure awaits at Ikan Island.
• •Live Free. Embrace the Coast. Your journey into the island lifestyle starts here. Shop our curated collections.
• •Longing for that coastal feeling? Our new Home Collection is here. Inspired by the textures, colors, and crafts of shores from around the world, each piece is a reminder of the ocean's calm and nature's beauty. Curate your sanctuary with Ikan Island.
• •Handcrafted to echo the endless motion of the sea, this Wave Rider pendant is for the soul that feels at home by the water. Made by artisans who share our love for the coast, it’s more than an accessory—it's a piece of the ocean you can carry with you. Simple, timeless, and inspired by a life of adventure.