Brand Tone

Friendly and Approachable, Helpful and Solution-Oriented, Reassuring and Trustworthy, Practical and Benefit-Driven

Brand Values

• •Quality
• •Comfort
• •Practicality
• •Customer Satisfaction
• •Entrepreneurial Spirit

Best Practices

• •Tell Your Story Consistently: Weave the founding story of the two friends and their mission into different communications where appropriate (About Us, social posts, email footers) to reinforce approachability.
• •Aim for clarity and directness.
• •Reiterate guarantees and support to build confidence.
• •Focus on problem-solving: Frame product descriptions around how they solve everyday problems or enhance daily life.
• •Use customer testimonials: Incorporate customer reviews and feedback into your copy to build trust and demonstrate product value.

Social Perception

The brand aims to be perceived as a reliable source for practical, quality goods that improve everyday life, run by relatable individuals.

Copy Examples

• •Order, Segurança e Natureza: Seu Aliado na Cozinha (Order, Safety and Nature: Your Ally in the Kitchen)
• •Modela o corpo, eleva a autoestima! (Shapes the body, boosts self-esteem!)
• •Because a happy pet means a happy home (and less cleaning for you!).
• •Our Bamboo Knife Holder keeps your essential tools safe, organized, and always within reach.
• •👋 We're [Friend 1's Name, if desired] and [Friend 2's Name], and we started Horibela with a simple idea: to bring you products that genuinely add quality, comfort, and practicality to your life.