Brand Tone

Authentic, Respectful, Quality-Oriented, Descriptive and Informative, Elegant and Refined

Brand Values

• •Authenticity: Offering genuine, traditional Moroccan products.
• •Craftsmanship: Valuing and promoting handmade items and the skill of artisans.
• •Cultural Heritage: Celebrating and sharing Moroccan culture through its products.
• •Quality: Ensuring products are well-made and meet customer expectations for traditional goods.
• •Customer Satisfaction: Implied through the desire to offer quality products and a functional e-commerce experience.

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Authentic, Respectful, Quality-Oriented, Descriptive, Elegant) with examples of do's and don'ts for all writers.
• •Focus on Storytelling: Emphasize the origin, the artisans, and the cultural significance behind each product. Use descriptive language that transports the customer to Morocco.
• •Prioritize Authenticity in Language: Avoid overly trendy slang or a tone that feels misaligned with traditional craftsmanship. Stick to clear, respectful, and evocative language.
• •Maintain Consistency Across All Channels: Ensure that the website copy, product descriptions, any customer service communication, and potential future social media content all reflect the same core tone and values.
• •Educate and Inform: Use copy to educate customers about the materials, techniques, and cultural context of the products. This reinforces the values of authenticity and quality.

Social Perception

The intended perception is that of a reputable and reliable source for authentic Moroccan artisanal goods. Customers likely engaging with this brand are probably seeking genuine items, appreciate traditional craftsmanship, and are interested in Moroccan culture.

Copy Examples

• •Homepage Banner: Ijbeldi.fr: Experience the Soul of Morocco. Authentic, handcrafted treasures delivered to your door.
• •Product Description (Kaftan): Drape yourself in elegance with our traditionally woven Kaftan. Each thread tells a story of Moroccan heritage, handcrafted by skilled artisans to bring timeless beauty to your wardrobe.
• •About Us Snippet: At Ijbeldi.fr, we journey to the heart of Morocco to bring you genuine artisanal creations. We believe in preserving ancient crafts and supporting the communities that create them, offering you more than just a product – a piece of culture.
• •Email Marketing Subject Line: Discover New Arrivals: Authentic Moroccan Craftsmanship Awaits.
• •Social Media Post (if they were to start): Embrace the art of Moroccan living. Our handcrafted leather poufs are not just furniture, but a testament to tradition and comfort. Explore the collection. #Ijbeldi #MoroccanCraft #HandmadeHome #ArtisanalDecor