Brand Tone

Educational, Supportive & Community-Oriented, Passionate & Dedicated (to Jazz), Professional & Authoritative, Accessible & Global

Brand Values

• •Education
• •Support for Artists
• •Global Reach & Inclusivity
• •Quality & Excellence
• •Non-Profit & Philanthropic
• •Preservation and Innovation of Jazz

Best Practices

• •Emphasize the "Why": Always connect the offerings back to the core mission – supporting composers and global jazz education. This reinforces the non-profit, value-driven nature of the brand.
• •Maintain an Educational Tone: Even in promotional copy, incorporate elements that highlight the learning aspect, the quality of the arrangements for study, and the resources available for educators and students.
• •Highlight Global Composers: Regularly feature and tell the stories of the diverse international composers and arrangers on the platform to underscore the global community value.
• •Use Language of the Jazz Community: Employ terminology and a style that resonates with jazz musicians and educators (e.g., "charts," "swing," "combo," "big band," "improvisation") while remaining clear and accessible.
• •Be Transparent About Impact: Clearly communicate how purchases contribute to artists and Jazz Education Abroad's initiatives. This fosters trust and a sense of shared purpose with the customers.

Social Perception

Respected Resource for Educators and Students, Advocate for Jazz Composers, Dedicated to Jazz Philanthropy, Niche and Specialized

Copy Examples

• •Headline: Fuel Your Ensemble, Support Global Jazz. Body: Discover exceptional jazz charts at iJazzMusic.com. Every download empowers composers and funds jazz education worldwide. Explore new music today! (Tone: Supportive, Educational)
• •Headline: From Practice Room to Performance Hall: Quality Jazz for Every Level. Body: Whether you're a student ensemble or a professional big band, find meticulously crafted jazz arrangements at iJazzMusic.com. Download, listen, and learn with our comprehensive charts and MP3s. (Tone: Educational, Accessible)
• •Headline: The World of Jazz at Your Fingertips. Body: iJazzMusic.com brings you exciting compositions from outstanding international artists. Expand your repertoire and connect with the global jazz scene. Your purchase makes a difference. (Tone: Passionate, Global)
• •Headline: More Than Just Notes: It's a Mission. Body: As a non-profit, iJazzMusic.com is dedicated to supporting jazz artists and education. Choose us for your sheet music needs and become part of a movement that keeps jazz vibrant and accessible for all. (Tone: Supportive, Community-Oriented)
• •Headline: Elevate Your Jazz Library. Inspire Your Musicians. Body: Find your next showstopper! iJazzMusic.com offers a curated selection of big band, combo, and vocal jazz arrangements designed to challenge and inspire. Download instantly and get ready to swing! (Tone: Passionate, Professional)