Brand Tone

Caring & Empathetic, Trustworthy & Transparent, Informative & Educational, Positive & Uplifting, Approachable & Friendly

Brand Values

• •Natural Wellness
• •Animal Welfare
• •Quality & Efficacy
• •Transparency
• •Customer (Pet Parent) Focus

Best Practices

• •Always Prioritize the Pet's Wellbeing: Frame all communication around the benefits for the dog, appealing to the owner's love and desire for their pet's happiness and health.
• •Use Empathetic and Understanding Language: Acknowledge the concerns and challenges pet parents face (e.g., "Aging can bring stuff like stiff joints...").
• •Maintain Transparency and Honesty: Clearly communicate about ingredients and the natural approach. Avoid hype and stick to credible claims.
• •Educate and Inform, Don't Just Sell: Provide valuable information that empowers pet owners to make good decisions for their dogs, building trust and authority.
• •Keep it Positive and Hopeful: Focus on solutions and the positive outcomes of using the products, showcasing the joy and vitality of healthy dogs.

Social Perception

Positive, Engaged Community, Trusted Source

Copy Examples

• •Instagram Post (Image: A happy senior dog playing): Age is just a number when there's love and the right support. ❤️ Our 'Forever Young' hemp oil is designed to help your loyal companion stay playful, comfy, and full of life, naturally. Because their golden years should be golden. ✨ #DoolceDiego #SeniorDogLove #PlantWellnessForDogs #NaturalDogHealth #DogSupplements
• •Facebook Ad (Carousel showing different products): From anxious pups to those needing a little joint TLC, Doolce + Diego offers plant-focused wellness that makes a real difference. 🌿 No mystery ingredients, just pure, effective support for your best friend. Swipe to see how we can help your dog thrive! Shop now and get 15% off your first order with code: WELLNESS15. #DogWellness #NaturalPetCare #HempForDogs #DoolceAndDiego #HealthyDog
• •TikTok Video Script (Upbeat video of a dog eagerly eating food with a meal topper): (Text on screen: "When the meal topper is THIS good...") Voiceover: Picky eater? Boost their bowl with Doolce + Diego's plant-powered meal toppers! Packed with goodness to support digestion and immunity. Watch them clean the bowl every time! 🐶💚 #DoolceDiego #DogFoodTopper #PickyEaterSolution #HealthyHabitsForDogs #DogNutrition
• •Email Newsletter Snippet: At Doolce + Diego, we believe your furry family deserves the best. That's why we're committed to transparency and plant-focused wellness. This week, learn more on our blog about the power of [Specific Ingredient, e.g., Hemp Seed Oil] for your dog's skin and coat! [Link to Blog Post] Because a healthy dog is a happy dog. #DogHealth #PetWellness #NaturalIngredients #DoolceDiegoInsider
• •Website Homepage Headline: Real Wellness for Dogs Who Mean Everything. Plant-focused formulas, trusted by pet parents who demand the best. Discover the Doolce + Diego difference today. #PlantFocusedWellness #DogSupplements #TrustedByDogParents