Brand Tone

authentic, educational, and passionate

Brand Values

• •Cultural Celebration
• •Authenticity
• •Education
• •Community
• •Accessibility

Best Practices

• •Stay Authentic to the Culture: Always use language that is genuine and respectful to the hip-hop community. Avoid corporate jargon and speak with a passionate, knowledgeable voice.
• •Educate and Empower: Use product descriptions and social media captions as opportunities to share the history or cultural context of the items. This reinforces the brand's value of education.
• •Highlight Scarcity and Uniqueness: Emphasize that these are one-of-a-kind vintage pieces. Use phrases like "rare find," "the only one," or "classic piece" to create a sense of urgency and exclusivity.
• •Emphasize Community: Use inclusive language ("y'all," "we," "us") to foster a sense of belonging. Encourage user-generated content by asking customers to share their looks and stories.
• •Maintain a Consistent Voice Across All Channels: Whether it's the website, a TikTok video, or an Instagram post, the tone should be consistently authentic, educational, and passionate. This builds brand trust and recognition.

Social Perception

The public and customer perception of III. VINTAGE is positive. Customers appreciate the unique and high-quality selection. The brand is seen as a legitimate and respected source for curated vintage streetwear, valuing authenticity and unique storytelling, resonating with a generation that values nostalgia and self-expression through fashion.

Copy Examples

• •Wear the History. Rock the Legacy. Each piece in our collection isn't just clothing; it's a chapter from hip-hop history. From 90s graphic tees to timeless streetwear staples, find the authentic gear that tells your story.
• •More Than Threads. It's a Movement. III. VINTAGE is about celebrating the culture that shaped us. As a Black-owned business, we're dedicated to honoring the pioneers of hip-hop and streetwear. Shop the collection and own a piece of the legacy.
• •Sunday Drops: Your Weekly Dose of Dope. New heat every Sunday at 6 PM CET. Don't miss out on our curated drop of the dopest vintage hip-hop and streetwear. Follow us on social for sneak peeks.
• •Know Your Roots. We believe true style comes from understanding the story behind the look. We're here to educate and share the culture, one vintage piece at a time.
• •Curated for the Culture. From underground tracks to iconic streetwear, our passion is in the details. Explore our latest collection of hand-picked vintage that embodies the heart of hip-hop.