Brand Tone

Stylish and practical. The tone is contemporary, positive, and aims to empower individuality while highlighting the functionality and affordability of the products.

Brand Values

• •Individuality and Self-Expression
• •Functionality
• •Beauty
• •Affordability
• •Contemporary Style

Best Practices

• •Do: Tailor the language and references to resonate with their aspirations and values, reinforcing the individuality Solijae promotes.
• •Do: Highlight how products empower individuality through functionality, beauty and affordability.
• •Do: Maintain a consistent tone across all platforms to build recognition and trust.
• •Don't: Use overly technical jargon or language that might alienate customers seeking accessible fashion.
• •Don't: Make claims that cannot be substantiated, especially regarding product functionality or materials.

Social Perception

The brand aims to be perceived as a contemporary fashion store that empowers individuality by offering functional, beautiful, and affordable apparel and accessories. Customers should see Solijae as a brand that values self-expression and provides accessible style.

Copy Examples

• •Express your individuality and shine with our latest collection!
• •Discover apparel & accessories that are both functional, beautiful & affordable.
• •Our Women's Arrow Knotted Bracelet: the perfect blend of style and simplicity.
• •Stay active in style with our Womens Carbon Fiber Sports Leggings. Designed for performance and comfort.
• •Find your perfect fit with our collection of timelessly stylish tops, bottoms, and dresses.