Brand Tone

Direct and Transactional, Promotional, Functional, Reassuring (Attempted)

Brand Values

• •Convenience
• •Value/Affordability
• •Security (Claimed)

Best Practices

• •Maintain a consistent direct and transactional tone in product descriptions and calls to action.
• •Emphasize value propositions such as free shipping and cash on delivery to attract price-conscious customers.
• •Clearly state the benefits of each product, focusing on how it solves a specific need.
• •Reinforce the sense of security by highlighting the 30-day warranty and return policy.
• •Build trust by encouraging customer reviews and addressing potential concerns about online shopping.

Social Perception

A new store on Shopify targeting customers in Colombia, offering convenience and affordability, but needs to build trust and address potential concerns about online shopping security.

Copy Examples

• •¡Añade al carrito ahora y paga al recibir!
• •Envío gratis con pago contra entrega. ¡No te lo pierdas!
• •La mini cámara espía protege a tu familia y tus bienes más importantes. ¡Compra ahora!
• •100% Reembolso de tu dinero si no estás satisfecho. ¡Compra con confianza!
• •30 días para devoluciones después de recibir la mercancía. ¡Tu satisfacción es nuestra prioridad!