Brand Tone

Aspirational, encouraging, and community-focused, with an energetic, modern, practical, and value-oriented voice aimed at serious, dedicated players.

Brand Values

• •Service and Enjoyment
• •Expertise and Quality
• •Aspiration and Dedication
• •Accessibility

Best Practices

• •Speak the Language of the Player: Use authentic basketball terminology to build credibility and connection with the target audience.
• •Balance Aspiration with Inclusivity: Ensure the copy remains encouraging for players at all levels, making the brand feel accessible.
• •Lead with Values: Regularly reference the core values of service, community, and faith to reinforce the brand's mission.
• •Emphasize Both Performance and Passion: Appeal to both the technical and emotional sides of basketball, highlighting product features alongside the love for the game.
• •Maintain a Positive and Encouraging Voice: The tone should always be uplifting and motivational, celebrating hard work and dedication.

Social Perception

iHoop is perceived as both an online apparel and gear retailer for affordable basketball sportswear, and a youth basketball entity known for its team, 'iHoop Elite.' Overall, the brand is seen as deeply embedded in the basketball community, catering to the lifestyle and needs of young, aspiring athletes.

Copy Examples

• •Live the Game. It’s more than a sport. It’s the early mornings, the extra drills, the final seconds. Our gear is designed for every moment of your grind. From our family to yours, happy hoopin’.
• •Built for the Grind. Don’t just play—dominate. Our new compression bottoms are engineered for elite performance and unmatched comfort, so you can focus on what matters: leaving it all on the court. #iHoopElite #BasketballNeverStops
• •Fuel Your Passion. Not Your Expenses. We believe every player deserves access to elite gear. That's why we’re giving you 30% off our entire collection of graphic jerseys and shorts this week. Gear up for greatness without breaking the bank.
• •Why We’re Here. iHoop was founded by players, for players. We’re a Christian-based company with one goal: to serve the community we love. Every product is chosen by people who know the game, designed to bring more joy to your journey. #iHoop #Community
• •Your Court. Your Rules. You bring the dream, we’ll bring the gear. Shop the collection trusted by elite players and weekend warriors alike. Click the link to find your new favorite fit.