Brand Tone

Exclusive & Enigmatic, Edgy & Rebellious, Luxurious & High-Fashion, Minimalist (in communication), Cultured & Artistic

Brand Values

• •Individuality & Self-Expression
• •Exclusivity & Scarcity
• •Quality Craftsmanship
• •Contemporary Aesthetics
• •Cultural Juxtaposition

Best Practices

• •Embrace brevity and impactful statements; let visuals carry significant weight. Avoid overly descriptive or overtly 'salesy' language.
• •Use evocative, sometimes abstract language. Don't over-explain. Create intrigue.
• •Blend high-fashion terminology with a subtle, confident edge. Ensure all copy reflects the luxury positioning.
• •Ensure the tone of the copy perfectly mirrors the aesthetic of the visuals. If the imagery is dark and moody, the copy should complement this.
• •In social media interactions, maintain the brand's enigmatic and exclusive persona. Responses should be considered and brief.

Social Perception

Hype-Driven & Trend-Conscious, Celebrity Endorsed, Niche & Aspirational, Polarizing, Status Symbol

Copy Examples

• •Beyond conformity. The [Product Name] Hoodie: Parisian tailoring meets iconoclastic imagery. Define your narrative. Limited availability.
• •Ih Nom Uh Nit // Series [X]. Unspoken statements. Discover the collection.
• •The Art of Anonymity. Luxury redefined from Paris. Ih Nom Uh Nit.
• •Transcend. The new Ih Nom Uh Nit offering has arrived.
• •From the ateliers of Paris, Ih Nom Uh Nit emerges – not just as a label, but as a cipher for contemporary luxury. We craft progressive वस्त्र for those who dictate their own terms. Anonymity in name, distinction in design.