Brand Tone

Fun, Stylish, Accessible, Innovative, and Value-Driven

Brand Values

• •Innovation & Design
• •Quality
• •Value/Affordability
• •Fun & Style
• •Customer Satisfaction
• •Integrity & Service

Best Practices

• •Define and Document Your Core Tone Attributes: Fun, Stylish, Accessible, Innovative, and Value-Driven. Document these with clear do's and don'ts for each.
• •Understand Your Audience Segments: Copy for kids' licensed products should be playful and reassuring to parents. Copy for general adult accessories can be more focused on style, convenience, and value. Tailor the expression of the core tone to fit the specific audience.
• •Be Authentic and Transparent: Given the mixed reviews regarding quality, avoid over-promising. Focus on the strengths: design, licensed partnerships, affordability, and everyday convenience.
• •Prioritize Visual-Verbal Consistency: Ensure the visual style on social media and the website (colorful, vibrant, lifestyle-oriented) is matched by equally engaging and lively copy. The words should reflect the images.
• •Review and Refresh Regularly, Especially Social Media: Given the current state of iHip's social media, a content calendar and regular posting schedule are crucial. Actively engage with comments (both positive and negative) in a way that reflects the desired brand tone (e.g., helpful, understanding, eager to assist). This active management is key to shifting social perception over time.

Social Perception

Budget-Friendly with a Fun Twist, Concerns about Quality and Durability, Inconsistent Performance, Weak Brand Engagement, Retailer Dependent, Licensed Products Recognition

Copy Examples

• •Untangle your world. iHip SoundPods deliver your daily soundtrack with vibrant style and grab-and-go ease. Designed for life’s everyday adventures, because great sound should be simple and fun. #iHipAudio #WirelessVibes
• •Little ears, big adventures! Our [Character Name] headphones are designed for comfort, built for play, and bursting with fun. Safe, durable, and parent-approved for hours of happy listening. #iHipKids #StorytimeSounds
• •Amplify your moments. From park picnics to backyard beats, the iHip GrooveCube brings your music to life with surprising punch and a splash of color. Your go-to for sound that moves with you. #iHipSpeaker #SoundOnTheGo
• •Tech that pops! 🌈 At iHip, we believe your electronics should be as expressive as you are. We’re dedicated to bringing you accessories that blend everyday function with a fun, stylish twist, all without breaking the bank. What powers your playlist? #iHipStyle #TechAccessories
• •Great tech shouldn’t cost a fortune. We design our iHip accessories in the USA, focusing on delivering fun designs and reliable everyday performance at prices you’ll love. We're always working to balance cool features with smart value. Got questions? We’re here to help! #iHipValue #SmartTech