Brand Tone

spiritual, natural, gently enthusiastic, informative, and caring

Brand Values

• •Nature & Natural Ingredients
• •Holistic Well-being
• •Authenticity & Quality
• •Eco-Consciousness & Ethics
• •Customer Connection/Love

Best Practices

• •Prioritize Nature-Inspired Language: Consistently use words and phrases that evoke nature, purity, earthiness, and natural processes (e.g., "botanicals," "earth-derived," "hand-harvested," "sun-infused," "wildcrafted").
• •Emphasize Holistic Benefits: When describing products, go beyond the physical attributes. Connect them to a sense of well-being, peace, spiritual connection, or self-care (e.g., "soothe your spirit," "find your balance," "a ritual of self-love").
• •Maintain a Warm and Caring Voice: Address the customer with a sense of gentle enthusiasm and care. Use "you" and "your" to make it personal. Express gratitude and a genuine desire for their happiness and well-being.
• •Be Transparent About Values: Regularly weave in mentions of your core values: natural ingredients, sustainability, cruelty-free practices, handcrafted quality, and ethical sourcing. This reinforces brand identity and builds trust.
• •Educate Gently: Share information about the ingredients, gemstone properties, or Ayurvedic principles in an accessible and informative way, without being overly technical or preachy. Position this information as a way to empower the customer in their wellness journey.

Social Perception

Customers generally rate iHeart Nature highly, appreciate the natural qualities and perceived benefits of the products, consider the products to be of good value, and view the brand as trustworthy. There is a noted shift in focus towards natural soaps and skincare alongside jewelry.

Copy Examples

• •Wash away the day and welcome tranquility. Our Lavender Lemongrass Love soap blends calming lavender with uplifting lemongrass, while natural sea salt gently exfoliates. Crafted with sustainably sourced ingredients to nourish your skin and honor the Earth. Feel the glow, naturally.
• •Adorn your wrist with the gentle strength of Rose Quartz. Each handcrafted bracelet features authentic, heart-chosen gemstones, believed to open the heart to love and compassion. More than jewelry, it’s a daily reminder of your inner radiance. Embrace your nature.
• •From the Earth, for your Soul. At iHeart Nature, we believe in the pure power of nature's gifts. That's why every soap is physician-formulated with Ayurvedic wisdom, and every gemstone is chosen with intention. Join us on a journey to holistic well-being. #iHeartNature #NaturalWellness #EcoConsciousLiving
• •✨ Discover the Earth's Treasures - New Arrivals Inside!
• •Nourish your skin, naturally. For a limited time, enjoy 15% off our best-selling Ayurvedic soap collection. Handcrafted with love, cruelty-free, and packed with Earth's goodness. Because you deserve to shine.