Brand Tone

sentimental, warm, community-focused, playful, and personal

Brand Values

• •Celebration of Milestones
• •Handmade Quality and Personalization
• •Family and Community
• •Customer-Centric Service
• •Authenticity

Best Practices

• •Lead with Emotion: Always frame the product within the context of a feeling or a memory. Use words like "celebrate," "cherish," "love," and "adventure" to connect with the customer's life moments.
• •Tell the Story: Weave the brand's origin story and values into the copy where appropriate. Reminding customers that the brand was started by a mom who gets it builds authenticity and trust.
• •Balance Sentiment with Fun: While the core tone is sentimental, don't be afraid to use humor. Mix in playful and witty product copy to appeal to a wider range of parents and gift-givers.
• •Highlight Customization and Quality: Use descriptive words that emphasize the product's quality ("ultra-soft cotton," "handmade touch," "professionally printed") and clearly state the personalization options available.
• •Foster a Sense of Community: When posting on social media, ask questions, encourage followers to share photos using a branded hashtag (#iheartartandbaby), and feature local collaborations to reinforce the community-centric value of the brand.

Social Perception

Overwhelmingly positive, with customers praising product quality, fast shipping, excellent communication, and the suitability of items for special occasions. High customer satisfaction and little to no negative feedback.

Copy Examples

• •Some of the biggest adventures begin in the quietest places. Our 'Born at Home' outfit is for the littlest ones who started their story surrounded by love, right where they belong. Soft, simple, and full of meaning. #iheartartandbaby #homebirth #newborn
• •Headline: Their Personality on a Tee! Body: From 'Born TWO Be Wild' dino shirts to funny sayings that are *so* them, find the perfect tee for your toddler's big personality. Our clothes are comfy, durable, and made to keep up with every adventure. Shop our kids' collection now!
• •There’s no title more special than the one given to you by your favorite little people. Whether it's Grandma, Mama, or Auntie, wear your love proudly with our ultra-soft, personalized t-shirt. It’s more than a gift; it’s a wearable hug. Just choose her special name and we’ll handle the rest with love.
• •✏️ Spirit Wear & Custom Gear for the New School Year!
• •Family adventures are the best adventures! 🐻 Outfit your whole clan with our adorable Mama Bear, Dada Bear, and Baby Bear matching shirts. Perfect for family photos, vacations, or just a cozy weekend at home. Create your custom set!