Brand Tone

informal, direct, humorous, playful, ironic, anti-establishment

Brand Values

• •Self-Expression and Personalization
• •Community and Niche Culture
• •Quality and Durability

Best Practices

• •Embrace the Irony: The name "ihatedecals.ca" is ironic. Lean into this by using humor and a slightly rebellious voice in all communications. Avoid overly corporate or sterile language.
• •Speak the Language of the Enthusiast: Use slang and terminology common within the car community (e.g., "JDM," "slap," "project car"). This builds authenticity and connection with the target audience.
• •Keep it Direct and Simple: The copy should be straightforward and to the point. Short, punchy sentences and a conversational style will resonate more than long, complex paragraphs.
• •Show, Don't Just Tell, the Humor: Instead of saying "we are a funny brand," let the product names and descriptions do the talking. The humor should feel organic to the products themselves.
• •Focus on Expression, Not Just Decoration: Frame the products as tools for self-expression and identity. The copy should empower customers to show off their personality, passions, and sense of humor through their vehicle.

Social Perception

Generally positive among its target audience, viewed as a go-to source for unique and expressive car decals, despite an algorithmic medium trust score from Scam Detector that advises caution due to potential malware or spam risks, which seems based on algorithmic analysis rather than widespread customer complaints.

Copy Examples

• •Your car is boring. Fix it. Let's be honest, that factory finish is putting everyone to sleep. Slap on one of our decals and give your ride the personality it's been begging for. It's the cheapest horsepower you'll ever buy.
• •Warning: May Cause Spontaneous Grinning. Our funny decals are engineered for maximum double-takes and parking lot chuckles. From "0 to 60 Eventually" to things we probably shouldn't print, find the perfect way to say "I don't take myself too seriously."
• •Rep Your Passion. Loud and Clear. You're not just a driver; you're part of a culture. Whether it's JDM, anime, or your favorite motorsport, wear your passion on your window. Browse our collections and find the decal that speaks your language.
• •The Anti-Boring Customization Kit. Why blend in when you were born to stand out? Get your custom text, social media handle, or inside joke printed on high-quality, weather-proof vinyl. Your car, your rules.
• •Built to Last Longer Than Your Last Project Car. Made with premium 3M/Avery vinyl, our decals are rated for 5 years of outdoor life. They'll withstand the elements better than your will to finish that engine swap. Stick it on and forget about it.