Brand Tone

Respectful, Compassionate, and Traditional

Brand Values

• •Artisanal Quality
• •Respect for Tradition
• •Customer-Centric Service
• •Sincerity and Heartfelt Connection

Best Practices

• •Always Use a Formal and Respectful Tone
• •Emphasize Empathy and Compassion
• •Focus on Craftsmanship and Quality
• •Educate Gently
• •Maintain Consistency Across All Channels

Social Perception

Highly reliable and high-quality provider of a culturally significant product, perceived as trustworthy with excellent service and craftsmanship.

Copy Examples

• •Honoring a Cherished Life with Timeless Craftsmanship. At Oshado, we unite traditional artistry with heartfelt reverence. Discover a memorial tablet that beautifully preserves the memory of your loved one for generations to come.
• •The "Kasuga" Ihai: A Symbol of Dignity and Grace. Meticulously crafted from the finest jet-black ebony, the Kasuga model reflects a quiet, enduring strength. Its simple elegance offers a dignified tribute, providing a sacred space for remembrance and honor. Each character is inscribed with the utmost care, creating a truly personal connection to your ancestor.
• •Our Heartfelt Promise: The Spirit of Oshado Craftsmanship. For us, creating an ihai is more than a process; it is a sacred trust. It is the art of giving form to memory, of honoring a soul's journey. Our artisans pour their hearts into every piece, ensuring that each tablet is a worthy vessel for your family's precious memories and enduring love.
• •Image: A close-up shot of an artisan's hands carefully carving a detail on an ihai. Text: Tradition lives in the hands of the artisan. Every line, every curve is a testament to a legacy of respect and devotion. We are honored to help you create a lasting tribute that speaks from the heart. #Ihai #JapaneseTradition #Craftsmanship #InRemembrance #Oshado
• •Subject: Regarding Your Order with Ihai Kobo Oshado Body: Dear [Customer Name], Thank you for entrusting us with this important honor. We have received the details for your memorial tablet and our artisans will now begin their work with the care and reverence it deserves. We will proceed with the utmost respect for your loved one's memory and will notify you once your order is ready. Please do not hesitate to reach out if you have any questions during this time.