Brand Tone

elegant, artistic, and customer-centric

Brand Values

• •Artistic Design and Elegance
• •Quality and Craftsmanship
• •Customer Satisfaction
• •Innovation
• •Versatility

Best Practices

• •Use Evocative and Elegant Language: Your copy should consistently reflect the artistic and high-end nature of your products. Use words like "elegant," "masterpiece," "handcrafted," "bespoke," and "artistry."
• •Tell a Story: Frame your products within a narrative. Talk about the inspiration behind the designs, the craftsmanship involved, and how the piece can transform a customer's space.
• •Focus on the "Why": Beyond describing the product, explain why it's special. Is it the Italian design influence? The unique fabrication technique? The quality of the steel? This adds value and justifies a premium positioning.
• •Maintain a Customer-Centric Approach: Address your customers directly and focus on their desires for beauty, uniqueness, and quality. Use testimonials and case studies to reinforce this.
• •Visual and Textual Harmony: Ensure the professional and artistic quality of your photography and website design matches the elegance of your copywriting. The visual experience should reinforce the brand's tone.

Social Perception

that of a high-end, specialized fabricator of artistic metalwork. Customers who have left reviews express impressiveness with the final products, often mentioning the modern and elegant touch it adds to their homes. The brand is seen as a provider of unique, quality items that stand out.

Copy Examples

• •Transform your entrance into a statement of elegance. Our custom-designed metal gates are more than just an entryway; they're a work of art. Discover the perfect design for your home.
• •Where Metal Meets Masterpiece. Explore our collection of handcrafted gates, railings, and décor.
• •Your vision, forged in metal. At igotech metal, we specialize in bringing your unique design ideas to life. Let's collaborate on a custom piece that will define your space.
• •The 'Athena' Garden Gate: Inspired by classic Greek motifs and brought to life by our Italian designers, this gate is a testament to timeless beauty. Fabricated from 10-gauge steel, it offers both security and unparalleled artistry.
• •igotech metal was born from a passion for transforming a raw element into refined art. We believe every home and business deserves a touch of the unique, a piece that tells a story. That's why we pour our expertise and creativity into every project, ensuring your piece is as unique as you are.