Brand Tone

Playful and Cheerful, Family-Friendly, Trustworthy and Quality-Conscious, Comfort-Oriented, Practical

Brand Values

• •Quality Craftsmanship
• •Comfort
• •Durability & Practicality
• •Style & Fun
• •Child-Centricity
• •(Emerging) Eco-Consciousness

Best Practices

• •Always Highlight "Made in Spain": This is a key differentiator and perceived quality marker. Integrate it naturally into product descriptions, social media posts, and about sections.
• •Emphasize Playful Practicality: Use cheerful, positive language that speaks to both the fun designs and the practical benefits (waterproof, easy to clean, durable, comfortable). Show the shoes in action in real-life kid scenarios.
• •Keep it Child-Centric but Parent-Approved: While the visual focus is often on children, the copy should reassure parents about quality, safety (e.g., if materials are phthalate-free), comfort, and durability.
• •Use Vibrant and Engaging Visuals: Mirror the colorful nature of the shoes in all marketing materials. User-generated content (with permission) can be very effective here.
• •Maintain a Consistent Voice Across Platforms: Whether it's a website product description, an Instagram caption, or a TikTok video, the cheerful, trustworthy, and quality-focused voice should be recognizable. Ensure responses to customer inquiries also reflect this tone.

Social Perception

Positive for Children's Footwear, Appreciation for Spanish Manufacturing, Seen as Practical and Durable, Stylish and Fun, Good Value (Implied), Potential for Brand Clarity

Copy Examples

• •Headline: Splash, Play, Repeat! Igor's Spanish-made rain boots keep little feet dry and happy on any adventure. Body: Crafted with care in Spain since 1974, our colorful rain boots are 100% waterproof, super comfy, and ready for puddle-jumping masterpieces. Let them explore! #IgorShoesUS #MadeInSpain #KidsRainBoots #PlaytimeReady
• •Headline: Sunny Days & Happy Jellies! Body: Our iconic Igor jellies, designed and made in Spain, are the perfect summer sidekick! Lightweight, comfy, and oh-so-cute for beach days, park plays, and everyday fun. #IgorJellies #KidsSandals #SummerStyle #ComfortForKids #SpanishDesign
• •Headline: First Steps in Spanish Style & Comfort. Body: Introducing Igor's Barefoot Collection! Designed in Spain for healthy foot development, these super flexible and soft canvas shoes give little explorers the freedom to move naturally. Quality you can trust, comfort they'll love. #IgorBarefoot #ToddlerShoes #MadeInSpain #HealthyFeet #KidsFashion
• •Headline: From Rainy Days to Sunny Plays: Igor Has Them Covered! Body: Since 1974, Igor has been crafting high-quality, comfy, and stylish footwear in Spain for every childhood moment. Discover our vibrant jellies, durable rain boots, and easy-wear canvas shoes. Adventure awaits! #IgorSince1974 #EuropeanFavorite #KidsStyle #DurableShoes
• •Headline: More Than Just Shoes – They're Childhood Companions. Body: Igor shoes are made in Spain with love, ready for every jump, skip, and splash. We believe in quality, comfort, and fun, because happy feet make for happy adventures! Find their new favorite pair today. #IgorKids #PlayfulFootwear #ComfortAndStyle #MadeForMemories