Brand Tone

Caring and Supportive, Practical and Informative, Promotional and Value-Oriented, Trustworthy and Reliable, Locally Connected (especially on TikTok)

Brand Values

• •Child and Mother Centricity
• •Quality and Safety
• •Convenience
• •Value for Money
• •Trust and Reliability

Best Practices

• •Develop a Brand Voice and Tone Guide: Document the identified brand tone (Caring, Supportive, Practical, Informative, Promotional, Trustworthy, Locally Connected) with clear examples of "do's and don'ts" for different communication channels. This guide should be accessible to everyone creating content.
• •Understand Your Audience Segments: While the core voice remains consistent, the tone can be adapted slightly for different platforms and audience segments (e.g., more playful and visual on TikTok for KSA, slightly more formal for direct customer service emails). Always prioritize the "mother and child" focus in the overarching narrative.
• •Prioritize "Care" and "Support": In every piece of copy, especially related to baby and mother products, ensure the language reflects empathy, understanding, and a genuine desire to help and support parents.
• •Balance Promotional Messaging with Value: While discounts are a key strategy, ensure that promotional copy still highlights the quality, safety, and benefits of the products, rather than just focusing on price. This reinforces the "trustworthy" aspect.
• •Train and Empower Your Team: Ensure that all team members involved in content creation, social media management, and customer service understand and can consistently apply the brand's tone of voice. Regular reviews and feedback sessions can help maintain consistency.

Social Perception

Go-To for Baby Needs in KSA, Associated with Deals/Discounts, Diverse Product Range, Emerging Online Presence

Copy Examples

• •Your little one's comfort and safety are our priority. Our new lightweight stroller features a 5-point harness, plush padding, and an easy one-hand fold – making every outing a breeze for you and a joy for baby. Explore with peace of mind. #ZrafhCares #BabyComfort
• •Motherhood is an adventure! Let Zrafh help you gear up for less. Enjoy up to 40% off on selected baby essentials and mother care products. Because you deserve the best, without breaking the bank. Shop the sale now! #ZrafhSavings #SupportForMoms
• •New at Zrafh! Watch your child learn and grow with this interactive Arabic alphabet puzzle. Fun, engaging, and perfect for little hands! (Arabic: جديد في زرافة! شاهد طفلك يتعلم وينمو مع بازل الحروف الأبجدية العربية التفاعلي هذا. ممتع وجذاب ومثالي للأيدي الصغيرة!) #ZrafhKidsKSA #EarlyLearning #متجر_زرافة
• •At Zrafh, we understand the journey of parenthood. That's why we're dedicated to sourcing the highest quality, safest products for your precious little ones, from trusted international brands. We're more than a store; we're your partner in creating happy, healthy childhoods.
• •Gentle care for a happy baby. ✨ Introducing our new line of organic baby skincare – pure, natural, and perfect for even the most sensitive skin. Because we believe your baby deserves nothing but the best. Tap to shop! #ZrafhBabyCare #OrganicLove #SafeForBaby