Brand Tone

spiritual, serene, sophisticated, evocative, poetic, personal, intimate

Brand Values

• •Natural and Ethical Sourcing
• •Holistic Well-being
• •Ancestral Wisdom and Modern Science
• •Authenticity and Transparency
• •Sensory Experience

Best Practices

• •Use Evocative, Sensory Language: Instead of just listing scent notes, describe the feeling or experience the fragrance evokes. Use metaphors and poetic language to transport the reader.
• •Emphasize Natural and Ethical Qualities: Consistently mention "100% natural," "ethically sourced," "handcrafted," and "free from synthetics" to reinforce these core values and build trust.
• •Maintain a Calm and Spiritual Tone: The voice of the brand should always feel serene, mindful, and intentional. Avoid overly aggressive sales language, slang, or hype. The copy should feel like a gentle guide.
• •Connect Products to Ritual and Well-being: Frame the use of ÍGNEA products not as a simple action (lighting a candle) but as a ritual (creating a sanctuary, a moment for meditation, an act of self-care).
• •Be Consistent Across All Channels: Ensure that the tone, values, and language used on the website, Instagram, product packaging, and any other customer touchpoint are perfectly aligned to create a cohesive and immersive brand experience.

Social Perception

highly positive, customers echo brand values, fragrances praised for relaxation and longevity, seen as high-quality and desirable, credible due to Sephora presence, clean minimalist nature-focused aesthetic.

Copy Examples

• •Ignite your inner sanctuary. Our new [Candle Name] candle, crafted with notes of [Ingredient 1] and [Ingredient 2], is more than a fragrance —it's an invitation to pause, breathe, and reconnect. Hand-poured and 100% natural, for moments of pure tranquility.
• •Sacred smoke, serene soul. Our ethically sourced Palo Santo is the heart of our SANTO collection, a grounding tool to cleanse your space and clarify your mind. Embrace the ritual.
• •Your personal aura, redefined. ÍGNEA perfume oils are crafted from the earth's finest botanicals to create a scent that is uniquely yours. Anoint your pulse points and carry a sense of peace with you, wherever you go.
• •Inspired by ancient wisdom, crafted for modern life. At ÍGNEA, we believe in the power of nature to restore balance. Discover our 100% natural fragrances and transform your daily rituals.
• •In a world of noise, find your quiet. ÍGNEA was born from a desire to create moments of peace through the power of scent. Explore our collections and discover an aroma that speaks to your spirit.