Brand Tone

Functional and Promotional

Brand Values

• •Customer Satisfaction
• •Value for Money
• •Efficiency
• •Convenience

Best Practices

• •Prioritize Clarity and Function: Always lead with the product's primary benefit. The copy should be easy to understand and focused on how the product solves a problem or improves the customer's life. Avoid jargon or overly poetic language.
• •Emphasize Value and Urgency: Consistently use words like "deal," "sale," "discount," and "fast shipping." Frame purchases as smart, value-driven decisions. Use limited-time offers to encourage immediate action.
• •Maintain a Direct, Informative Voice: Whether writing a product description, a social media post, or a customer service email, the tone should be helpful and straight to the point. The goal is to inform the customer, not necessarily to entertain them.
• •Localize for Trust: Continue to mention the Norwegian warehouse (Holmestrand) and fast shipping within Norway. This builds trust and distinguishes the shop from international competitors with longer delivery times.
• •Let the Product Be the Hero: In visual content (Instagram, TikTok), the product should always be the central focus. The copy should support the visual, quickly explaining what it is and why the viewer needs it, rather than telling complex brand stories.

Social Perception

Low visibility and neutral-to-positive due to limited external data and reliance on brand-controlled information.

Copy Examples

• •Upgrade Your Game. The Ultimate RGB Gaming Chair is Here. Don't just play, dominate. Our ergonomic gaming chair with built-in speakers and customizable RGB lighting offers superior comfort for long sessions. Fast delivery from our warehouse in Holmestrand. Shop now and get 25% off! #GamingNorge #GamingStol #IGMShopDeals
• •Your summer sanctuary awaits. ☀️ Unwind in our best-selling hanging egg chair. Built for comfort, designed for style. Tap to shop and enjoy free shipping anywhere in Norway. #Hagemøbler #Uterom #SommerNorge #IGMShop
• •Make cooking fun again! Get your multi-function vegetable chopper today. Link in bio! #Kjøkken #Gadget #Matlaging #Norge
• •Mid-Season Sale! Up to 40% off on Home, Garden & Electronics. Quality products, unbeatable prices. Fast shipping from Norway.
• •Subject: We Missed You! Here's 15% Off Your Next Order. Body: Hi [Customer Name], thanks for being a part of the IGM Shop family. We're constantly adding new and practical products to make your life easier. Find your next great deal in our collection of home essentials and electronics. Use code COMEBACK15 at checkout.