Tono de Marca

Confident & Result-Oriented, Encouraging & Empowering, Community-Focused & Relatable, Enthusiastic & Positive, Informative & Transparent

Valores de Marca

• •Efficacy & Results
• •Customer Satisfaction & Trust
• •Ethical Practices
• •Quality & Safety
• •Innovation & Responsiveness

Mejores Prácticas

• •Prioritize Results and Benefits: Always lead with the positive outcomes users can expect (e.g., "longer, fuller lashes," "brows you dream of"). Use strong, confident language when describing product efficacy.
• •Incorporate Social Proof: Regularly feature genuine customer testimonials, quotes, and user-generated content. Frame these as shared successes within the iGlow community.
• •Maintain an Enthusiastic and Encouraging Voice: Use positive, uplifting language. Make customers feel excited about the potential transformation and empowered in their beauty routines. Avoid overly technical jargon; keep it accessible and relatable.
• •Emphasize Ethical Values Consistently: Clearly and regularly state "Vegan" and "Cruelty-Free" in product descriptions, social media bios, and relevant posts. This reinforces a core brand value.
• •Be Transparent and Informative (Simply): When discussing ingredients or product science (like the lash cycle), explain it in a way that is easy to understand yet reassuring about safety and quality (e.g., "EU-approved ingredients," "dermatologically tested"). Address customer questions and concerns openly, as seen with their blog posts.

Percepción Social

Positive, Skepticism/Mixed, Engaged Community, Seen as a Premium Product

Ejemplos de Copy

• •Headline: Your Dream Lashes Are Waiting. Body: Tired of wishing for longer, fuller lashes? The iGlow Lash Maximizer is clinically tested and customer-loved, delivering visible results in weeks. Vegan, cruelty-free, and guaranteed. ✨ Discover the iGlow difference today! #iGlowResults #LashGoals
• •Social Media Post (Image: Before & After): Real results from REAL iGlow users! 😍 "[User quote, e.g., 'I can't believe these are my natural lashes! Thank you, iGlow!"]" - [User Name]. Join thousands who've transformed their lashes and brows. What are you waiting for? Shop now with our money-back guarantee! #iGlowLashes #RealResults #VeganBeauty
• •Product Page Snippet (for new colored mascara): You asked, we listened! 🌈 Introducing the iGlow High Volume Mascara in stunning new shades. Get the same incredible volume you love, now with a pop of color to express your unique style. Dare to be bold! #iGlowMascara #NewCollection #ColorYourLashes
• •Email Subject: Ready for Your Glow Up? ✨ Body: At iGlow, we believe in effective, ethical beauty. Our best-selling serums are designed to give you the luscious lashes and bold brows you've always wanted. See why we've been Norway's favorite for over 10 years! P.S. Your results are guaranteed!
• •Short Ad Copy: iGlow: Longer Lashes. Fuller Brows. Real Confidence. Vegan & Cruelty-Free. Backed by thousands of amazing reviews. Tap to start your transformation! #iGlow #BeautyTransformation