Brand Tone

Confident & Results-Oriented, Customer-Centric & Engaging, Informative & Transparent, Positive & Encouraging

Brand Values

• •Effectiveness & Results
• •Quality & Safety
• •Ethical Practices (Vegan and Cruelty-Free)
• •Customer Satisfaction & Trust
• •Natural Beauty Enhancement

Best Practices

• •Prioritize Authenticity & Real Experiences: Continue to leverage genuine customer testimonials, before-and-after photos, and user-generated content. This reinforces trust and the "real results" message.
• •Focus on Benefits, Not Just Features: While mentioning vegan, cruelty-free, and scientifically backed aspects is important, always tie these back to the customer's desired outcome: beautiful, natural, longer lashes and brows, and the confidence that comes with them.
• •Maintain a Confident Yet Approachable Voice: Be bold in claims about effectiveness (backed by guarantees) but remain friendly, supportive, and encouraging in tone, especially on social media.
• •Educate and Inform Clearly: Continue providing clear instructions, explanations of how the products work (like lash growth cycles), and transparent information about ingredients to build consumer understanding and trust.
• •Use Consistent Positive Language: Employ uplifting and empowering words that reflect the transformative effect of the products and the positive experiences of users (e.g., "amazing," "love," "unbelievable," "confidence").

Social Perception

Positive & Effective, Trustworthy (due to results and guarantee), Premium Product, Engaged Community, Some Skepticism/Mixed Results

Copy Examples

• •Headline: Real Results, Real Lashes. See Your Transformation with iGlow. Body: Tired of wishing for longer lashes? The iGlow Lash Maximizer is clinically tested and customer-loved for a reason. Nourish your way to visibly longer, fuller lashes, naturally. Vegan, cruelty-free, and guaranteed results. What are you waiting for?
• •Social Media Post: Your Lashes, But Longer! ✨ We LOVE seeing your iGlow journeys! @[UserTag] is rocking her amazing results after just 6 weeks with our Lash Maximizer. Share your before & after using #iGlowResults for a chance to be featured! #RealLashes #LashGoals #VeganBeauty
• •Product Description Snippet: More than just a serum, it's a confidence boost in a bottle. Our iGlow Brow Maximizer is formulated with nourishing, vegan ingredients to help you achieve the fuller, bolder brows you’ve always wanted. Gentle, effective, and proven.
• •Email Subject: Ready for Your Glow Up? Discover the iGlow Difference. Email Body: Unlock the secret to naturally stunning lashes and brows with iGlow. Our community is buzzing with incredible transformations – and we want you to be next! Our serums are safe, effective, and ethically made. Plus, shop risk-free with our money-back guarantee.
• •Ad Copy: Skeptical About Lash Serums? We Get It. That's Why We Let Our Customers (And Their Lashes) Do The Talking. Swipe to see unbelievable, real results from iGlow users. Backed by science and a satisfaction guarantee. Try iGlow today!