Brand Tone

Confident, Trendy, Empowering, Aspirational yet accessible, encouraging and celebratory.

Brand Values

• •Self-Expression
• •Confidence
• •Accessibility
• •Quality

Best Practices

• •Lead with Confidence: Start and end with an empowering tone. Use strong, active verbs. Instead of "our glasses can help you feel good," write "Command attention in frames built for the spotlight."
• •Focus on the "Why," Not Just the "What": The customer isn't just buying sunglasses; they are buying a feeling, a look, a statement. Your copy should reflect this. Frame the product as a solution for self-expression and style elevation.
• •Speak the Customer's Language: Keep the tone conversational and trendy, especially on social media. Use emojis, ask questions, and incorporate user-generated content to build a community, not just a customer list.
• •Use Your Slogan as a Guiding Star: Every piece of copy should, in some way, tie back to the core idea of "Let us dress your eyes." This creates a powerful, consistent brand message across all channels.
• •Highlight the Transformation: Emphasize the "before and after" effect of the eyewear. Your copy should paint a picture of how the right pair of glasses can transform an entire outfit and, by extension, the wearer's confidence.

Social Perception

Among its direct customer base, the perception is very positive, highlighting unique styles, good quality, and the ability to garner compliments. Customers see it as a go-to source for fashionable eyewear. However, broader public perception is largely neutral or unknown due to a lack of third-party reviews.

Copy Examples

• •Don't just enter the room. Own it. Your outfit isn't finished until you've framed your vision. Introducing the 'Monarch' frames — designed for the bold, the brave, and the ones who write their own rules. Tap to shop the drop before it's gone.
• •The Secret to an Unforgettable Look. You've picked the perfect outfit, but something's missing. It's the final 10%. The detail that turns heads. That's where we come in. Our collections are curated for confidence. Find the pair that speaks to you and complete your look. Shop now for free shipping on orders over $70.
• •We see you! From brunch to the beach, you're not just wearing our eyewear, you're bringing it to life. We love seeing your style, and we want to share it. Tag us @thehouseofiglowe for a chance to be featured and show the world what confidence looks like.
• •Be Your Own Style Icon. Eyewear that's as unique as you are. Explore our new collection of hand-picked frames designed to make you shine.
• •It's not the outfit. It's the attitude. The final touch. Dress Your Eyes. One outfit, endless possibilities. Which vibe are you?