Brand Tone

nostalgic, personal, and trustworthy

Brand Values

• •Quality and Craftsmanship
• •Individuality and Personal Expression
• •Nostalgia and History
• •Customer Trust

Best Practices

• •Embrace Storytelling: Every piece of copy, from a product title to an email, should lean into the narrative. Use words that evoke a sense of history, memory, and personal significance.
• •Use a Warm and Personal Voice: Write as if you are speaking to a friend who shares your passion for unique finds. Use "you" and "your" to make the connection direct and personal.
• •Highlight Quality and Detail: Consistently mention the materials (e.g., "solid sterling silver") and the unique details ("delicate engraving," "hand-painted enamel") to reinforce the value of craftsmanship.
• •Focus on "Collecting," Not Just "Buying": Frame the purchase as an addition to a personal collection. This positions the brand as a partner in the customer's hobby and personal expression, rather than just a store.
• •Maintain a Consistent Lexicon: Regularly use words like "vintage," "treasure," "story," "unique," "collectible," and "timeless" to build a strong and recognizable brand voice.

Social Perception

Due to a lack of significant online chatter or independent reviews, the social perception of I Get Charmed is primarily shaped by the testimonials featured on its own website. These suggest that customers perceive the brand as reliable, with high-quality, unique products and a personal touch. The absence of a broader social media presence means that its public perception is limited and controlled, but positive among its apparent customer base.

Copy Examples

• •A Story for Your Wrist: Find a Charm That Speaks to You. Every charm has a past, a story waiting to be told. Our curated collection of vintage and sterling silver charms is more than just jewelry; it's a treasure trove of memories. Discover the perfect piece to add to your collection and continue its story.
• •Hold your memories close with this exquisite vintage sterling silver locket. Delicately engraved by an artisan of a bygone era, this piece isn't just an accessory —it's a tiny vessel for your most cherished moments. Imagine the stories it could already tell, and the new ones it's waiting to share with you.
• •Your Story, Beautifully Told. Explore our collection of vintage-inspired charms and build a bracelet that's as unique as you are.
• •We believe that the best jewelry box is a time capsule. I Get Charmed was born from a passion for the intricate, the forgotten, and the cherished. We travel and search for unique vintage charms, each with its own silent story, so you can build a collection that truly represents your life's journey.
• •Some things get better with age. ✨ Our vintage sterling silver charms are a testament to timeless craftsmanship and enduring style. Which charm would you add to your story? #VintageJewelry #CharmBracelet #StorytellingJewelry #SterlingSilver