Brand Tone

The brand tone is playful and enthusiastic, using energetic and fun language. It is highly sensory and descriptive, focusing on activating senses through evocative words. The tone is also approachable and community-focused, communicating in a friendly, down-to-earth manner.

Brand Values

• •Creativity & Imagination: Core to the brand, promoting unique, whimsical slime concepts for creative expression.
• •Quality & Passion: Emphasizes handmade products, reflecting the founder's genuine passion and suggesting high care and quality control.
• •Fun & Sensory Engagement: Champions the simple joy and calming sensory experience of slime play.
• •Safety & Trust: Values creating a mess-friendly product with quality ingredients, positioned as "Loved by kids, trusted by parents."

Best Practices

• •Always frame products around a theme or story (e.g., "Polyjuice Potion," "Ocean Treasure") to reinforce creativity.
• •Consistently use descriptive adjectives that appeal to touch, sight, and smell (e.g., crunchy, sizzling, glossy, fluffy, sweet, fresh) to maintain a sensory-focused tone.
• •Keep the language playful and enthusiastic, using appropriate emojis, engaging questions, and exclamation points to convey excitement.
• •Periodically reference the brand's origin story and handmade nature (e.g., "From our small slime studio...") to reinforce values of quality and authenticity.
• •Foster a sense of community by referring to the audience as a "squad" or "crew," running challenges, and engaging with user-generated content.

Social Perception

The social perception of Igby's Slime Squad is that of an artisanal and high-quality boutique slime shop, not a generic toy company, with the founder's story adding authenticity. The brand is seen as creative and unique due to its innovative themes and well-executed concepts. It is also perceived as engaging and fun for kids, particularly through its social media content and YouTube challenges.

Copy Examples

• •✨ Get ready to cast a spell! ✨ Introducing 'Galaxy Gloop,' our new cosmic cloud slime. It’s super fluffy, drizzles like a dream, and is scented with sweet stardust (like cotton candy!). Swirl the deep purple and blue, and top it with glow-in-the-dark star glitter. Tap the link in our bio to bring the universe to your hands! #IgbysSlime #CloudSlime #ASMR
• •Product: Ocean Treasure - Dive into a deep-sea adventure! Our 'Ocean Treasure' slime is a crystal-clear blue base packed with shimmering gold flakes. Feel the satisfying crunch of the bingsu beads as you search for the hidden treasure chest charm inside. Scented with a fresh ocean breeze, this slime offers a perfectly crisp and crunchy texture for endless pops and satisfying stretches. It's an entire treasure hunt in a jar!
• •🤫 Psst... A Secret Slime Restock is Happening Now!
• •We Tried to Make Slime with ONLY Candy Ingredients! 🍬 (Sticky Situation!)
• •Tired of boring toys? Spark their imagination with Igby's Slime Squad! Our handmade, themed slime kits are perfect for calming busy minds and hours of creative fun. From magical potions to crunchy, sparkly textures, find their new favorite sensory experience. Trusted by parents, loved by kids. Shop now for 10% off your first order!