Brand Tone

Knowledgeable, Passionate, and Inclusive. It is Authoritative and Enthusiastic, aiming to be a primary source for breaking fragrance news and providing an extensive and inclusive space for all fragrance needs.

Brand Values

• •Credibility & Unbiased Reporting
• •Community & Safety
• •Education & Information
• •Passion for Perfumery

Best Practices

• •Maintain Editorial Integrity: Always prioritize honest, unbiased, and well-researched content. Your credibility is your most valuable asset. Avoid advertorials that feel like paid promotions unless clearly disclosed.
• •Speak as an Enthusiast, Write as an Expert: Combine passionate, evocative language that resonates with fragrance lovers with the authority and detail of an industry expert. Use specific terminology (sillage, accords, dry-down) but explain it when necessary to remain inclusive.
• •Foster Community, Don't Just Broadcast: Actively engage with your audience through Q&As, polls, and by encouraging comments and discussions. Position the brand as the hub of a knowledgeable community.
• •Uphold Visual Cohesion: Continue using high-quality, clean, and artistic imagery across the website and social media. The aesthetic should feel as premium and considered as the fragrances you cover.
• •Clearly Delineate Your Role: Consistently reinforce that you are a digital magazine and review site, not a retailer. This manages audience expectations and solidifies your position as a trusted, neutral authority in the space.

Social Perception

The public and its target audience perceive i-fragrance-official as a reliable source of information and a digital magazine for the fragrance community. It is seen as a place to discover new scents, read detailed reviews, and stay updated on industry news, rather than a place to purchase products. This positions the brand as an authority and a trusted voice within the fragrance world.

Copy Examples

• •Is [Perfume Name] the scent of the season? We put the viral fragrance to the test. From the first spray to the final dry-down, our latest in-depth review covers longevity, sillage, and whether it's truly worth the hype. Tap the link in bio for our honest take. #FragranceReview #PerfumeLover #ScentOfTheDay #IFragrance
• •Battle of the Titans: We Compare [Iconic Perfume 1] vs. [Iconic Perfume 2]. Two legends, one winner. Our editors break down the notes, performance, and legacy to help you find your signature scent.
• •📰 Your Weekly Fragrance Briefing is Here! Inside: The hottest new releases, a deep dive into vanilla notes, and reviews you won't want to miss.
• •Building your fragrance wardrobe? Ask our editors anything! What notes are you curious about? What occasion do you need a scent for? Drop your questions below! 👇 #FragranceTips #PerfumeCommunity
• •Your passion deserves a voice. At i-fragrance, we're committed to creating an inclusive space for every fragrance enthusiast—from the curious newcomer to the seasoned collector. Honest reviews, in-depth news, and a community that shares your love for scent. This is Your Fragrance Eye. #FragranceCommunity #PerfumeLovers #InclusiveBeauty