Brand Tone

helpful, aspirational, and product-focused; caring and supportive

Brand Values

• •Customer Focus: Aiming to help customers "decorate their dream home" and "make life easier" for homemakers.
• •Quality/Best Selection: Striving to offer the "best of the things available" and "quality products."
• •Convenience: Being an online retailer providing home delivery.
• •Heritage/Pioneering Spirit: Mentioning being the "first online retailer of Bangladesh."

Best Practices

• •Develop a Brand Voice Guide: Document the core tone (helpful, aspirational, caring) and key messaging points. Include "do's and don'ts" for language.
• •Focus on Solutions and Aspirations: Frame product descriptions around how they help customers achieve their "dream home" or make their lives "easier and more beautiful."
• •Maintain a Warm and Approachable Language: Use words that convey support and understanding, like "we help you," "discover," "inspire."
• •Ensure Consistency Across Platforms: The helpful and aspirational tone should be evident on the website, social media, and any customer communication.
• •Address "Translation Missing" Issues: Prioritize translating all website content fully into the primary language (and Bengali if it's a key market) to maintain professionalism and clarity. This will reinforce a caring and customer-focused image.

Social Perception

Positive: Customers appreciate the product quality and design, with some expressing love for the products. They are recognized as a significant e-commerce player in Bangladesh. The brand is perceived as a go-to for home and kitchen needs. Mixed: There is at least one instance of a negative product experience. The mix of languages and "translation missing" tags on the website could be perceived as unprofessional or confusing by some users. Business-to-Business Potential: Indication of interest in bulk/corporate orders.

Copy Examples

• •Create the heart of your home with Iferi. Explore our curated collection of kitchen essentials and turn your dream kitchen into a reality.
• •Life's busy, we get it! Let Iferi make your home life a little easier and a lot more beautiful with our stylish and practical home solutions.
• •From everyday meals to special gatherings, find everything you need at Iferi to craft memorable moments in your beautifully decorated home.
• •Discover the joy of a well-organized and inviting home. Iferi offers quality décor and kitchenware to inspire your inner homemaker.
• •Your dream home is just a click away. Shop Iferi's wide range of cookware, tableware, and home décor, and let us help you build your perfect space.